Директор по маркетингу и рекламе (Fashion)

Location

Hybrid, fully remote, or in-office work is available; the company is an international team.

About the company

A mobile-first product developer focused on AI technology, with a portfolio of more than 70 apps and over 3 billion installs worldwide. The role covers a multi-product business unit of 6+ cross-platform apps across web, iOS, and Android, anchored by a large AI chatbot assistant with 100M+ downloads.

Responsibilities

• Own performance marketing end to end for the business unit: strategy, budget, priorities, and results, reporting directly to the business unit CEO.
• Make web acquisition the main growth priority while sustaining mobile growth, allocating budget across products, channels, and geographies with data-backed decisions.
• Lead and grow a team of up to 10 direct reports, including user acquisition and ASO managers, and build the performance marketing function.
• Run ASO as part of a single acquisition engine, continuously testing channels, audiences, creatives, and funnels in partnership with Product and Growth.

Requirements

• 5+ years in performance marketing with hands-on user acquisition ownership for subscription-based products across mobile and web.
• 3+ years in a leadership role directly accountable for growth metrics such as revenue, CAC, and ROMI, with proven cases of scaling web acquisition.
• Channel expertise across Google, Meta, TikTok, Applovin, and beyond, plus a deep grasp of unit economics, attribution, forecasting, and marketing analytics.
• Experience owning significant marketing budgets and leading direct reports, including hiring, mentoring, and holding a high bar.

Purpose of the Role:

We are hiring a Marketing Specialist who will act as the marketing representative for assigned brands.

This role owns day-to-day marketing coordination and decision-making within approved strategy, manages campaigns across digital, ATL, BTL, and events, and creates tasks for execution teams (SMM, design, copy, media buying)

Key Responsibilities:

- Represent the marketing department for assigned brands

- Coordinate and oversee marketing campaigns across:

- Digital (Meta, social, performance)

- ATL and BTL

- Events (when required)

3. Make day-to-day marketing decisions within approved strategy

4. Create, prioritize, and manage tasks for:

- Social Media Manager

- Designers

- Copywriters

- Media buyers

5. Monitor campaign performance and identify improvements

6. Prepare clear updates and recommendations for the CMO

7. Ensure timelines, deliverables, and approvals are met

Required Skills & Experience

3+ years of practical marketing experience (degree not required)

Experience acting as a campaign owner or brand representative

Strong understanding of:

- Multi-channel marketing (online and offline)

- Campaign planning and execution

- Performance metrics and optimization

Ability to make decisions and justify them with data

Strong organizational and communication skills

Comfortable working with U.S.-based companies and stakeholders

What We Offer:

- Competitive Salary (negotiable based on competencies).

- Management that listens – your ideas and contributions will be valued.

- Official employment under the Labor Code of Uzbekistan (official payroll, 21 days of paid annual leave).

- 5/2 work schedule following the U.S. production calendar for holidays and weekends.

- Night shift (as the team operates on U.S. time from 19:00 to 03:00 Tashkent time).

- Partial or full coverage of industry-related training (upon agreement with management).

- Corporate events & team-building activities.

- Office located in the center of Tashkent.

- Adequate budgets for business process automation.

- Professional management with a structured, growth-oriented approach (not the "local" management style).

- Clear understanding of project management processes – there will be no mentor, so we need someone who already knows how to run and develop a project independently.

Hands-on experience working with American companies and U.S. markets

Exposure to multi-channel marketing (digital, ATL, BTL, events)