Required work experience: 3+ years
Employment: full-time
Location: remote
We're looking for a Senior Marketing Analyst to strengthen our analytics team
We’re looking for a Marketing Analyst with strong technical skills and experience working with subscription-based products. In this role, you’ll help bridge the gap between marketing and analytics: helping marketing teams make data-driven decisions, improve LTV forecasting, work with attribution, build BI reporting, and handle ad hoc tasks.
What you'll get to do:
- Use date to validate marketing and product hypotheses
- Run exploratory analyses and identify patterns, growth opportunities, and reasons behind metric changes
- Build, maintain, and improve BI reports for multiple teams
- Perform ad hoc analyses for marketing, product, and business needs
- Work on LTV modeling and forecasting
- Develop and improve attribution models
- Support marketing channels with budgeting and performance modeling
- Analyze the effectiveness of marketing activities and their impact on business metrics
- Work with large datasets, write complex SQL queries, and use Python scripts for analysis and visualization
- Collaborate with marketing, analytics, product, and development teams
- Prepare insights and present complex analytical findings in a clear, easy-to-understand way
Required skills:
- Strong SQL skills and the ability to write complex queries
- Experience using Python for analytics, data processing, and visualization
- Experience working with BI systems
- Solid knowledge of statistics and the mathematical foundations needed for hypothesis testing and experiments
- Experience with marketing analytics and business metrics
- Understanding of subscription models and metrics such as LTV, retention, CAC, payback, and ROI/ROAS
- Ability to run deep data analyses and turn findings into clear business insights
- English skills sufficient for reading technical documentation and analytical materials
- Proactive mindset, strong communication skills, and the ability to explain complex ideas in simple terms
Bonus points for experience with:
- Subscription-based B2C products
- Building or improving LTV models
- Developing or improving attribution models
- Marketing channels such as PPC, SEO, affiliate, paid social, and others
- Participating in A/B tests and evaluating the results
- Building regular management reporting and presenting business results
- Growing a small team of analysts
What we offer:
- Confirmed employment from day one
- Remote work from anywhere in the world or at our office
- Flexible work schedule
- Corporate events and team-building activities
- A personalized approach to professional growth and development within the company
- A team of professionals ready to mentor and share their knowledge and experience
Похожие вакансии Аналитика данных
МТС Банк – одно из ключевых направлений экосистемы МТС.
Мы используем современные цифровые решения и развиваем технологичные банковские сервисы, доступные каждому.
Что для нас важно:
-
знание SQL, Power BI, Oracle, Python
-
опыт работы в данном направлении от 2-х и более лет
-
знание продуктовых методов, опыт расчета бизнес-кейсов
- умение видеть за числами действия реальных пользователей и объяснить, почему изменилось их поведение
- проактивный подход в решении задач, а именно: способность самостоятельно разобраться в любой ситуации, задать себе правильные вопросы, собрать необходимую информацию и сделать выводы, которые приведут к принятию наилучшего решения
Ты будешь:
- анализировать источники данных
- строить воронки продаж
- собирать требования для построения консолидированных витрин с аналитическими данными
- проводить А/Б тесты
- строить регулярную отчетность и дашборды для цифровой платформы банка
- рассчитывать бизнес-кейсы
- проверять гипотезы
Required work experience: 3+ years
Employment: full-time
Location: remote
We're looking for a Senior PPC Specialist to strengthen our team
Movavi is a global software company, specializing in the development of user-friendly photo- and video-editing software. Our portfolio boasts over 20 products, from desktop programs to mobile apps and browser-based solutions, reaching users in over 200 countries worldwide. Our main revenue streams come from the US, Europe, South Korea, and Latin America. Operating primarily remotely, Movavi’s team brings together talented individuals from diverse locations, from Thailand to Cyprus to Spain.
PPC is a key driver of our business. Our in-house team manages all campaigns, including search ads on Google, Bing, Naver, Yandex Direct, as well as media ads and paid social. We're maximizing PPC management automation: anything that can run on rules, scripts, or APIs should do so. This frees our specialists to focus on what actually moves the business – understanding the economics behind each product, identifying the next growth lever, and building it – instead of spending their days clicking through ad accounts. At the same time, we operate within the strict framework of profitable unit economics.
To strengthen our team, we are looking for a professional with extensive experience in promoting user products in different markets and via advertising systems; an expert who uses up-to-date campaign management approaches, makes data-driven decisions, and is able to generate and scale hypotheses. Strong analytical skills and experience working with different advertising systems and audiences from multiple countries are required.
The primary KPI is growing new subscriptions within our target ROAS corridor. To do this, we need a system that can scale profitable campaigns across dozens of products and markets – with no budget cap as long as unit economics hold.
Our direct employees are based in Cyprus and Kazakhstan. For employees from other countries, we enter into a Service Agreement.
What you'll get to do:
- Build and manage advertising campaigns in Google Ads, Microsoft Ads, Naver, and other platforms, driving the growth of key metrics
- Audit campaigns and approaches, identify growth opportunities, build action plans, drive execution, and present results
- Plan and run paid promotion experiments to grow sales and traffic; analyze and act on the results
- Develop analytical tools and approaches to scale traffic acquisition, improve key metrics, and make the team more efficient
- Find the right acquisition approach for each channel and scale what works across paid search, display, programmatic, paid social, and more
- Work closely with Product, Analytics, CRO, Creative, and Monetization teams to unlock growth beyond the ad account: improved landing pages, more targeted offers, cleaner conversion data, and new products or geos to test
- Bring product and market insights from paid channels back to the business: what users search for, which positioning converts best, where demand is shifting
Required skills:
- Proven experience as a PPC Lead in an international company
- Experience in managing campaigns focused on profit growth or similar metrics (not just traffic)
- Extensive experience in using automation in campaign management, from ad optimizers to data analytics
- Expert knowledge of global and major local contextual advertising systems, plus a clear understanding of new tools and their development directions
- Strong analytical skills to interpret data and make informed decisions to optimize campaigns
- Ability to create strategies for the development of advertising tools and/or campaigns through hypothesis testing and scaling of successful practices
- Being result-oriented with a passion for exceeding set goals
- A proven track record in paid app promotion is a big plus
What we offer:
- Opportunity to work with global advertising campaigns and the most advanced promotion tools
- Direct access to the expertise of growth teams of the world's largest advertising systems
- Process transparency and trust – the ability to see the impact of your actions on the company's business
- A proactive team and a supportive work environment that fosters creativity and innovation
- Ability to work from any country. The contract is suitable for a digital nomad visa
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