Marketing Analytics Lead

What you'll do

> Lead the marketing analytics function: set priorities, build analytical processes, develop tools, and manage a team of analysts

> Evaluate performance across brands, regions, countries, and traffic sources

> Support marketing experiments end-to-end: from hypothesis design to results interpretation

> Collaborate with the other teams to develop and maintain multi-touch attribution (MTA) models to assess channel contributions and measure cross-channel impact

> Collaborate with the BI team to build dashboards, automate reporting and streamline decision making

> Analyze data from advertising platforms (Google Ads, Meta, TikTok, etc.) and internal systems to uncover growth opportunities and optimize the funnel

> Present findings and actionable insights to leadership and cross-functional stakeholders

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Required

> 4+ years of experience in marketing analytics, including at least 1 year in a lead or senior analyst role

> Proven experience managing a team, setting goals, prioritizing work, and developing talent

> Strategic and analytical mindset with the ability to translate data into clear business recommendations

> Advanced proficiency in statistics, specifically in causal inference methods

> Proficiency in SQL

> Hands-on experience with marketing data platforms (AppsFlyer, GA4, etc.

> Deep understanding of user acquisition funnels, attribution logic, and performance marketing metrics

> Fluency in Russian and English