Head of Marketing & Brand (internal project)

About TaxDome

At TaxDome, we're building the #1 practice management platform for accounting firms in the US and globally. Founded in 2017, we've grown into a 400+ fully remote team across 40+ countries, serving tens of thousands of businesses worldwide with millions of end clients.

How we work

You'll be part of a globally distributed team built on trust, ownership, and self-management.

We focus on outcomes over activity — prioritizing clear ownership, pragmatic decision-making, and accountability for results over rigid processes. Collaboration is central to how we operate: we communicate openly, involve the right people early, and continuously improve how we build products and teams together.

About this role

We're looking for a Vice President of Marketing who thinks and operates as a revenue marketer — someone with a proven, quantifiable track record of turning marketing resources into pipeline, qualified opportunities, and closed revenue, not just leads or brand awareness. In this role, you'll drive the next stage of TaxDome's growth through AI-native workflows, own the global marketing strategy, and align marketing tightly with revenue and business objectives, with full ownership of pipeline growth, brand positioning, and customer acquisition across international markets.

You'll report directly to the CRO and take ownership of our marketing organization of ~20 people, spanning PMM, Content, Demand Gen, Web, and Ecosystem Growth. You'll lead a lean, high-impact team where AI tooling multiplies output, while driving measurable revenue growth and positioning TaxDome for the next stage of its category leadership.

It's a fully remote role, we are hiring in North or South America, aligned with Pacific through Eastern Time zones.

What you'll be responsible for

• Own the global marketing strategy and align it tightly with revenue and business objectives.
• Drive measurable pipeline, qualified opportunities, and revenue growth by owning and scaling performance marketing channels (paid, organic, partner, and more) — continuously evaluating channel-level ROI to double down on what's working and cut what isn't.
• Partner with Sales and RevOps to set and hit ambitious lead and pipeline goals aligned with company targets.
• Partner with RevOps to translate pipeline and attribution data into marketing decisions, including multi-touch attribution and marketing-sourced vs. marketing-influenced pipeline tied directly to ARR and pipeline targets, to optimize campaign effectiveness and ROI – using data to guide budget allocation, campaign design, and GTM strategy.
• Use AI to speed up attribution and analytics, so we go from signal to decision faster.
• Design and execute the demand generation playbook across all regions and customer segments, testing, iterating, and scaling what works – and cutting what doesn't, quickly.
• Own our visibility in AI-driven discovery, such as ChatGPT and Perplexity, as buyers increasingly find tools this way rather than through traditional search alone.
• Build a lean, AI-augmented marketing team across digital, content, events, and ops, favoring AI-native workflows and tooling that multiplies output instead of just adding headcount (fewer people, more output).
• Foster a fast-paced, results-driven culture focused on impact, accountability, and learning.
• Work closely with Sales, Product, and CS to ensure tight GTM alignment – from ICP to messaging to customer journey.
• Partner with Product and CS on in-product marketing and activation, supporting our self-serve onboarding motion, not just top-of-funnel demand gen.
• Own co-marketing and partner enablement content jointly with Revenue, supporting our growing partner ecosystem 
• Own customer and expansion marketing, including upsell, cross-sell, community, and advocacy, across our franchise accounts and add-on products (payments, mobile app).
• Contribute to pricing, packaging, and product marketing efforts to improve conversion across the funnel.
• Define and evolve TaxDome's brand positioning so it stands out as the go-to platform for tax and accounting professionals.

What you bring

• A proven track record leading marketing at a high-growth B2B SaaS company, consistently delivering measurable pipeline and revenue.
• Deep expertise in performance marketing – you understand CAC/LTV and know how to scale campaigns that convert.
• An experienced people leader who has built and scaled marketing teams across digital, content, events, and ops in a fast-growth environment.
• The ability to set a vision while staying hands-on – comfortable writing copy, tweaking landing pages, or diving into Google Analytics.
• A data-driven mindset: you think in KPIs, dashboards, and conversion rates. If it's not trackable, it didn't happen.
• Close partnership with Sales leadership – you know what a good lead looks like and care deeply about revenue outcomes.
• The range to pitch the C-suite or coach a marketer on messaging, and make both feel inspired.
• True AI-native fluency — you don't just use AI tools, you initiate and orchestrate AI-driven workflows across marketing (content, personalization, lifecycle, lead scoring, attribution, reporting, and more), and can walk us through real workflows you've redesigned with AI, what they looked like before and after, and the business impact they drove.

What we offer

At TaxDome, we aim to create an environment where people can do their best work and grow alongside the company.

• Competitive compensation, paid in USD, transparently shared before the first interview
• Performance-based incentive plan
• Fully remote work with flexible hours
• 30 paid days off annually, plus sick days as needed
• Health & well-being support
• Learning & development budget to support your professional growth
• Co-working space reimbursement
• Company-provided equipment (conditions may vary depending on the role)
• A high level of autonomy and ownership in your work
• The opportunity to make a real impact in a fast-growing global SaaS company
• A collaborative, international team with a strong product mindset

Upon successful completion of the interview process and acceptance of the offer to join, an employment verification check will be conducted as part of pre-boarding — confirming job titles and dates of engagement with 2 of your previous employers. This is a required step for all new joiners.

If you're excited about this opportunity and believe you could make an impact at TaxDome, we'd love to hear from you!

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