Digital ADs Manager (Meta + Google Ads)

The role is working within our studio: Lion Studios

Lion Studios is a mobile games publisher that works with mobile developers to get their games discovered by players around the world. Headquartered in San Francisco, Lion Studios’ creative and strategy teams utilize their expertise to help game developers break through the noise and grow their businesses.  

Since launching in 2018, Lion Studios has driven 90% of its games to the Top 10 in the App Store and Google Play and helped drive 16 games to #1 in the US App Store’s Top Free chart. 

Role Overview

As our Ad Monetisation Analyst, you’ll take ownership of the ad monetisation strategy for a diverse portfolio of games, guiding them from their initial prototype phase all the way to a full launch. Your responsibilities will include building and optimizing ad waterfalls, managing all ad monetisation setups, and conducting A/B tests to continuously improve performance. You will be expected to consistently generate and test new ideas for monetisation innovations. 

A key part of the role is to foster strong relationships with external partners to secure the best deals and ensure robust business relations. Internally, you will work closely with the product and growth teams to ensure a cohesive strategy and maximize ad revenue across the portfolio..

Key Responsibilities

• Own ad monetisation strategy for a portfolio of games: build, optimize, and manage monetisation setups to maximize revenue across Lion Studios.
• Design and execute monetisation-related product decisions.
• Lead integration, testing, and rollout of new monetisation partners.
• Manage relationships with ad providers.
• Propose and drive new monetization initiatives, partnering with engineering to scope and build the solutions behind them
• Track eCPM, fill rate, ARPDAU, and other core KPIs, and report performance and insights to Product, UA, and leadership
• Serve as a primary point of contact for ad network — technical troubleshooting, escalations, and holding partners accountable to commitments
• Comfort designing and reading A/B tests with statistical rigor
• Collaborate with Product, QA, and User Acquisition teams to share insights, enhance workflows, and drive efficiency

Required Skills, Knowledge and Expertise

• More than 3  years of experience in ad monetisation in gaming.
• Hands-on experience with MAX mediation platform.
• Ability to adapt quickly to new tools, dashboards, or analytical frameworks.
• Self-sufficient, autonomous, and able to juggle multiple projects in a fast-changing environment.
• Knowledge of Looker for analytics and reporting is a plus

Social Discovery Group (SDG) is a group of social discovery companies. SDG solves the problems of loneliness, isolation, and disconnection - transforming virtual intimacy into the new normal. SDG’s products redefine the way people interact and connect with one another.

Our portfolio includes social entertainment platforms designed to connect people online across different cultures and regions of the world.

SDG invests in social discovery and IT startups around the world directly or via VC funds. Among our investments were Patreon, Open AI, Clubhouse, Coursera, Data.ai, Flo, Academia.edu, and many others. 

We bring together a team of like-minded people and IT professionals who specialize in creating and developing globally impactful social discovery products. Our international team of digital nomads works remotely from all over the world.

We’re proud to be a two-time “Great Place to Work” winner (USA & Japan, 2024–2025) and a Top-5 Company for Work-From-Anywhere Jobs (FlexJobs, 2025).

We are looking for a Senior User Acquisition Manager to join our team.

Your main tasks will be:

• Set up, launch, and optimize advertising campaigns (Meta, TikTok, Google, etc.) to promote mobile apps;
• Manage budgets to achieve product and performance goals;
• Run A/B tests and iterate quickly on a large number of hypotheses;
• Evaluate campaign performance and monitor key product metrics;
• Collaborate on ad creative concepts and prepare briefs for the creative team;
• Work closely with partners, creative, and product teams;
• Analyze user acquisition funnels and optimize for key in-app events.

We expect from you:

• Proven experience in mobile app advertising via Meta, TikTok, Google, and Apple Search Ads;
• Successful track record with funnels;
• Strong analytical skills; experience with Appsflyer;
• Experience with cohort analysisю

What do we offer:

• REMOTE OPPORTUNITY to work full-time;
• The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment;
• Vacation 28 calendar days per year;
• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
• Bonuses up to $5000 for recommending successful applicants for positions in the company;
• 50% payment for professional training, international conferences, and meetings;
• Corporate discount for English lessons;
• ​Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);
• ​Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc. 
  

Sounds good? Join us now!

The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment.

• Plan, execute, and scale web user acquisition campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, and Snapchat — building a scalable UA engine 
• Own your strategy and KPIs end-to-end: we provide the resources and the "why," you define the "how." No hand-holding, no micro-management — just results
• Monitor and optimize account structure, bidding models, and audience segmentation across platforms
• Lead creative testing frameworks — build and manage scalable systems for testing high volumes of creatives, identify what wins and why, and replicate success at scale
• Drive incremental growth through performance-focused strategy and rapid experimentation
• Own dynamic budget allocation to maximize ROAS 
• Use AI tools and automation to streamline reporting, creative testing analysis, campaign optimization, and other recurring UA workflows
• Collaborate closely with analytics, creative, MarTech, and growth teams — guide creative focus, forecast asset delivery, and write clear technical requirements
• Dig into LTV, monetization, and web funnels; when a number moves, you're the first to ask why
• Generate insights from performance data, proactively surface opportunities, and produce regular performance reports and strategic recommendations
• Stay current on industry trends, platform updates, evolving privacy regulations, and emerging AI capabilities relevant to performance marketing

Must Have

• 5+ years of performance marketing experience in user acquisition, ideally in high-growth environments
• Expert-level experience managing campaigns across Meta Ads and/or Google Ads (incl. DemGen/YT) at scale, with hands-on experience in TikTok Ads and/or Snapchat Ads
• Proven track record managing significant monthly budgets and optimizing for ROAS, CPA, and LTV
• Solid understanding of web attribution principles and experience with tracking/analytics platforms
• Proficiency in BI tools (Looker, Tableau, PowerBI, or similar); comfortable pulling and analyzing data via SQL and/or advanced Excel or Google Sheets
• Practical experience using AI tools to automate or accelerate marketing workflows — reporting, creative analysis, campaign optimization, or process automation more broadly
• Strong communication and project management skills — able to sell ideas and negotiate priorities cross-functionally with stakeholders who don't report to you
• Comfortable with ambiguity: when the roadmap shifts or a problem has no clear playbook, you build the solution rather than wait for one
• Direct communicator who gives and welcomes honest feedback; willing to challenge a broken process or a wrong call
• You care about how UA affects LTV, product retention, and the business bottom line — business owner first, media buyer second
• Upper-intermediate or advanced English proficiency
• Ability to conduct market research and competitor analysis
• Experience in healthtech, wellness, or other strictly regulated verticals is a strong advantage

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