CRM Design Lead (Figma)

Please note that this role is office-based for Serbia, Belgrade. If you need to be relocated, we take care of the process.

⚡ We are looking for a CRM Design Lead to lead the visual direction and quality of email marketing creatives across a large portfolio of iGaming brands. This role sits within the Advertising Design department and focuses on the art direction, consistency, and quality of banner creatives used in CRM communications. You will work closely with CRM executive teams (primary stakeholders) and collaborate with product design teams (UI designers, product designers, artists, and art directors) to ensure all visual output aligns with brand identity, product reality, and marketing goals. This is a hands-on leadership role: not pure management, but someone who can guide designers, review work at a high level, and step in when needed to refine or correct visual output.

✅ Responsibilities:

• Lead and mentor a team of CRM designers (in-house and external), ensuring consistent quality across all outputs.
• Act as the main quality gatekeeper for CRM visuals: review, approve, and refine banner creatives.
• Ensure visual consistency with brand identity and product reality across 150+ brands.
• Work closely with CRM executive teams and collaborate with product design teams to align CRM creatives with the actual product experience.
• Guide designers in choosing the right level of complexity and craft depending on brand priority (from high-end custom visuals to scalable template solutions).
• Provide art direction and feedback on composition, lighting, anatomy, and overall visual quality.
• Step in hands-on when needed: adjust visuals, improve retouching, or fix critical design issues.
• Present creative work and directions to VP of Brands and senior stakeholders, ensuring alignment on key brands.
• Help the team balance performance-driven CRM needs (retention) with strong visual storytelling.

✅ Requirements:

• Proven experience as a Design Lead / Art Director / Senior Designer in: iGaming, gaming, or entertainment industry or high-volume marketing environments.
• Strong background in advertising design and visual storytelling.
• Full professional fluency in written and spoken English.
• Understanding of: multi-brand environments with varying visual styles and marketing context (CRM, retention, or acquisition).
• Hands-on design skills: advanced Photoshop (retouching, image refinement), strong Figma workflow.
• Ability to step in and improve visuals when needed.
• Strong eye for composition, color, lighting, anatomy and visual correctness (especially in AI-generated or heavily edited imagery).
• Experience working with AI-generated visuals and understanding their limitations.
• Ability to collaborate cross-functionally with CRM teams and product design teams.
• Strong communication skills and professional English proficiency (required for stakeholder meetings and presentations).

💡Nice to Have:

• Experience working with CRM / email marketing creatives.
• Background in game art, character design, or narrative-driven visuals.
• Academic or formal art education (illustration, fine arts, etc.).
• Experience working in multi-brand environments.

✅ We offer excellent benefits, including but not limited to:

• Learning and development opportunities and interesting, challenging tasks.
• Official employment in accordance with the laws of the EU, registration of family members.
• Relocation package (tickets, staying in a hotel for 2 weeks).
• Company fitness corner in the office for employees.
• Opportunity to develop language skills and partial compensation for the cost of language classes.
• Birthday celebration present.
• Time for proper rest and 23 working days of Annual Vacation.
• Breakfasts and lunches in the office (partially paid by the company).

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