Location
Manila, Philippines; relocation is required, with a hybrid-first setup.
About the company
A technology-driven financial company building a banking and lending platform for Southeast Asia, starting in the Philippines. It operates at significant scale across the region, with a globally distributed team and a hybrid-first working model.
Responsibilities
- Build and execute a digital employer brand strategy across priority markets and talent segments, turning the employee value proposition into targeted campaigns for engineering, data, and product audiences on LinkedIn, Telegram, Instagram, TikTok, Reddit, and other relevant channels.
- Create end-to-end talent marketing funnels, including audience segmentation, campaign mechanics, landing pages, lead capture, retargeting, and conversion, while using AI and automation to speed up research, content, and reporting.
- Grow employee advocacy by identifying and supporting digital ambassadors, and develop a credible employer presence in professional groups and niche online communities where target talent researches careers and relocation.
- Manage online reputation and brand mentions across search, communities, and review platforms, and track analytics that connect digital activity to qualified candidates from reach through to hire.
Requirements
- Solid experience in employer brand, talent or recruitment marketing, digital or growth marketing, or audience development, with the ability to build positioning and campaigns for specific audiences.
- Strong grasp of digital channel mechanics, especially LinkedIn organic and paid, and how audience behavior differs across platforms.
- Proven ability to build and optimize digital funnels and performance, linking activity to candidate quality and hiring outcomes, plus hands-on experience with UGC, employee advocacy, and landing pages or lightweight journeys built with no-code tools or a CMS.
- AI-native working style, an owner-builder mindset that takes initiatives from 0 to 1 and iterates quickly using data, and English at C1 level.