Специалист по таргетированной рекламе

We are looking for a Senior Media Buyer to take full ownership of paid acquisition for an international business operating in the adult creator economy.

This is a hands-on position for a performance marketing specialist who knows how to scale campaigns in restricted verticals, manage substantial advertising budgets, and optimize traffic based on actual customer revenue.

Responsibilities

• Take ownership of paid traffic acquisition, with Meta as the primary advertising platform, while developing additional acquisition channels through Google Ads, native advertising, and adult ad networks

• Plan, launch, test, and scale campaigns targeting the US, UK, and Australian markets, managing budgets and optimizing performance across the entire customer journey

• Develop and improve acquisition funnels connecting advertising campaigns, landing and bridge pages, private chat interactions, and paid conversions, including subscriptions, PPV purchases, and custom content

• Focus campaign optimization on commercial performance, tracking cost per chat, cost per first purchase, customer payback periods, and 30-day customer value rather than relying solely on CTR, CPM, or other top-of-funnel metrics

• Establish a structured creative testing and scaling process, evaluating different concepts, defining performance thresholds, allocating test budgets, and identifying opportunities for profitable growth

• Maintain stable advertising operations in restricted verticals through compliant account structures, careful budget scaling, proactive account management, and appropriate recovery procedures following restrictions or suspensions

• Build and manage the tracking and attribution infrastructure, including tools such as Keitaro, server-side conversion events, and postbacks, ensuring reliable reporting and accurate campaign optimization

• Collaborate with creative and customer engagement teams to improve messaging, landing pages, conversion quality, and monetization throughout the funnel

• Monitor advertising profitability, investigate performance discrepancies, and continuously refine acquisition strategies based on revenue and customer behavior

• Work directly with the founder on acquisition priorities, performance reviews, and growth opportunities, with the potential to mentor and lead junior media buyers as the function expands

Requirements

• 4+ years of hands-on experience in performance marketing or media buying, including substantial exposure to such advertising verticals as adult or dating

• Proven track record of personally managing monthly advertising budgets of $100,000 or more on Meta within adult, dating, nutra, or gambling verticals, including successfully scaling at least one offer from initial testing to this spending level

• Advanced expertise in Meta Ads, covering campaign structure, creative testing, budget allocation, optimization, and scaling strategies

• Practical experience with Google Ads and at least one native or adult advertising network, with an understanding of how acquisition approaches differ between traffic sources

• Strong knowledge of performance marketing economics, including acquisition costs, first-purchase conversion, payback periods, customer value, and revenue-based campaign evaluation

• Experience maintaining advertising account stability in policy-sensitive industries, including account preparation, gradual scaling, appeals, and legitimate recovery from suspensions

• Ability to design and execute systematic creative testing strategies, make data-backed scaling decisions, and discontinue underperforming campaigns efficiently

• Hands-on experience configuring tracking platforms such as Keitaro, Voluum, RedTrack, or similar, including server-side conversion tracking, postbacks, and attribution troubleshooting

• Strong analytical skills, commercial judgment, and the ability to independently manage substantial budgets and campaign performance

• Ability to demonstrate previous campaign results and personally managed advertising accounts or dashboards during the assessment process, with sensitive information anonymized where necessary

• Upper-intermediate or higher level of English for business communication and daily work

What's in it for you

• Fully remote work with the flexibility to work from any time zone

• Competitive senior-level base salary

• Direct collaboration with the founder and significant influence over paid acquisition strategy and commercial results

• Opportunity to build and develop the media buying function, with potential to take on team leadership responsibilities as the business grows

• A dynamic environment with opportunities for professional development and long-term growth