Product Owner (B2C, лояльность)

Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.

For more information, visit xsolla.com.

The Xsolla Offerwall puts rewarded offers in front of players inside the games and apps of our publishers. A player opens the wall, picks an offer, completes it, and earns in-game currency. Whether they do depends on what they see: the offer card, the creative, the video, the playable, and the reward moment.

Those units come from several places. Some are native offers we render ourselves. Some arrive as VAST video, HTML or MRAID creatives, or OpenRTB Native assets from demand partners. Each format has its own rules, and each one has to look right in a publisher's game, on a phone, without breaking what the advertiser sent.

You'll own how offerwall ads look and perform. You'll decide which formats we support and how they render. You'll design what the player sees, and turn that into specs engineers can build from. You'll measure whether a change made players more likely to engage, and you'll use AI to make better creative faster than a manual process allows.

Ad experience and creative

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  Own the look and feel of every ad unit in the offerwall: offer cards, detail pages, video, playables, interstitials, and the reward flow.

  
  


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  Set creative standards for advertisers and publishers: layouts, asset specs, safe areas, aspect ratios, and branding rules.

  
  


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  Balance three groups who want different things: players want a clean experience, publishers want it to match their game, and advertisers want their brand shown properly.

  
  

oRTB formats and rendering

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  Define how we support VAST, HTML and MRAID, and OpenRTB Native inside the offerwall, across Web, iOS, Android, and Unity.

  
  


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  Write the requirements for format support: which VAST events we track, which MRAID calls we allow, and how Native assets map into our own templates.

  
  


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  Work with Engineering on creative QA and rejection rules, so broken or non-compliant creatives get caught before a player sees them.

  
  

Design to engineering

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  Turn ideas into Figma designs and prototypes that engineers can build without guessing.

  
  


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  Write PRDs and acceptance criteria that cover states, edge cases, and device differences, not just the happy path.

  
  


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  Work with our designers on the offerwall's design system, and keep it consistent across publishers and platforms.

  
  

Experimentation and performance

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  Run A/B tests on layouts, creative treatments, and formats, and read the results yourself.

  
  


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  Track the metrics that show whether the ad experience works: CTR, video completion rate, offer start and completion rates, IPM, and eCPM.

  
  


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  Turn what you learn into a prioritized roadmap, and explain the tradeoffs to Engineering, Demand, and leadership.

  
  

AI in creative and workflow

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  Find where AI can improve ad units: generating creative variants, adapting assets to new formats, auto-cropping and localization, and checking creative quality.

  
  


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  Use AI tools in your own work: prototyping, writing specs, analyzing test results, and getting from idea to something testable faster.

  
  

Cross-functional work

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  Work with Engineering, Design, Demand, Publisher Success, and Data every week.

  
  


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  Give the Demand team clear creative guidelines they can share with advertisers.

  
  


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  Bring what publishers and advertisers say back into the roadmap, in a form engineers can act on.

  
  

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  A demand partner starts sending VAST wrappers that time out on Android. You look at the VAST chain, work out where it's slow, and agree a timeout and fallback rule with Engineering.

  
  


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  Offer completion rates on one publisher are 30% below the network average. You compare their wall against others, find the reward value is hidden below the fold on smaller phones, and mock up a fix in Figma that afternoon.

  
  


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  An advertiser wants to run a playable in the offerwall. You check what their MRAID creative needs, decide what we'll support, and write the spec.

  
  


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  You use an AI image model to generate 20 variants of an offer card's hero image, test four of them, and share the winner and the lift with the team.

  
  


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  Engineering asks how Native title and icon assets should behave when an advertiser sends nothing. You answer the same day, with the rule written into the spec.

  
  

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  Around 5 years of product management experience, with a significant part of it in AdTech.

  
  


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  Hands-on experience owning ad design or ad experience: ad units, creative formats, or how ads render in an app or game.

  
  


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  Working knowledge of oRTB ad formats. You know how VAST, HTML and MRAID, and OpenRTB Native creatives work, what breaks them, and what the specs allow.

  
  


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  Comfortable with data. You can design an A/B test, read the result, and write SQL or use a BI tool to answer your own questions.

  
  


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  You write clear specs. Engineers should be able to build from what you write without coming back to ask what you meant.

  
  


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  Good visual judgment. You can tell why one layout works and another doesn't, and explain it in terms of player behavior.

  
  


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  Clear communication with engineers, designers, and commercial teams.

  
  


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  Based in Los Angeles or elsewhere in the US, and able to work across US time zones.

  
  


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  Nice to have:

  
  
  
  
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    Experience working with AI. This one matters a lot to us. Show us how you've used AI tools such as Claude, Midjourney, or Figma AI to make ads, prototype products, or get more done. Come ready to show a real example.

    
    
  
  
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    Experience with offerwalls, rewarded ads, or rewarded video.

    
    
  
  
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    Experience designing in Figma: building prototypes and engineering-ready designs yourself, not just reviewing someone else's.

    
    
  
  
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    Experience in mobile gaming or app monetization.

    
    
  
  
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    Familiarity with ad SDKs, mediation, and how they render third-party creatives.

    
    
  
  
  
  

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  Offerwall engagement improves: higher CTR, offer start rate, and completion rate, backed by test results rather than claims.

  
  


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  The formats we support render correctly across platforms, and creative rejections and rendering bugs go down.

  
  


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  Engineering builds from your specs and designs without long back-and-forth.

  
  


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  Advertisers and publishers have clear creative guidelines, and the Demand team uses them.

  
  


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  AI is part of how the team makes and tests creative, not a side experiment.

  
  

We are passionate about fostering a supportive environment for our team, so we prioritize the physical, mental, and emotional well-being of our employees and their families through a comprehensive Benefits Program. This includes 100% company-paid medical, dental, and vision plans, unlimited Flexible Time Off, and a personalized career roadmap for each employee. By investing in professional development through training and educational opportunities, we ensure that our team thrives both personally and professionally. Together, we're not just building a business; we're cultivating a community that values creativity, collaboration, and the transformative power of play.

Xsolla is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other characteristic protected by law. We consider qualified applicants with criminal histories in accordance with the Fair Chance Act.

For the Product Manager, Offerwall Ad Experience, we will conduct a background check that may include the following:

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  Criminal history check

  
  


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  Employment verification

  
  


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  Education verification

  
  

The background check is relevant to this position because of the following role responsibilities:

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  Accessing confidential company data

  
  


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  Ensuring compliance with regulatory requirements

  
  

Applicants are encouraged to inquire about their rights under the Fair Chance Act. If you have questions regarding our hiring practices, please contact careers@xsolla.com.

By submitting the following job application form, you consent to Xsolla processing your data for career-related inquiries and potential employment opportunities. We process your data in accordance with this Xsolla Privacy Notice for Job Applicants. Please direct any inquiries regarding your data privacy to careers@xsolla.com.

Product Manager

At Livefront, we help companies design and build intelligent products and platforms that command attention and inspire joy. We’ve helped household names like CVS, Samsung, General Mills, and Optum create experiences that have reached millions of people, and startups like HomeSpotter and Credly build entirely new businesses that challenge their industries’ status quo.

We’re looking for a Product Manager to join our team.

Who you are

You’re an early adopter and creative product thinker who’s passionate about innovative new ideas, and have the grit and practicality to actually bring them to life through the craft of product management. You’re at home when coordinating the effort and input of designers, developers, and business stakeholders to make things happen on time, on budget, and in service of the bigger vision. You have a track record of leading high-profile product initiatives to measurable outcomes for users and businesses alike. You’re a terrific communicator who can help steer cross-functional teams from idea to implementation. You obsessively stay on top of emerging trends and content from industry thought leaders. You are engaged in your local tech community and are eager to participate through writing, speaking, volunteering, and other meaningful contributions. You have a demonstrated ability to approach multifaceted problems holistically and create elegant, simple solutions. Above all, you’re a self-starter who thrives with autonomy and can work effectively with little oversight.

What you’ll be doing

• Help develop and execute on product strategy, ensuring alignment with client goals and objectives. Regularly reassess and adapt strategy in response to evolving business needs and technological advancements.
• Manage the complete product lifecycle from ideation to launch, incorporating user research, stakeholder perspective, and product usage analysis to inform direction. 
• Own execution and delivery efforts, including product releases, managing requirements, writing development tasks, and managing both internal and public product releases.
• Develop measurement approaches to evaluate product effectiveness and impact. 
• Define and execute product experiments (A/B testing) to drive incremental product growth and engagement. 
• Collaborate with product designers to discover and bring definition to new product opportunities, serving as a thought partner through the design process. 
• Collaborate closely with senior stakeholders and cross-functional teams to define and prioritize product features based on desirability, viability, and feasibility.
• Drive product innovation by identifying new opportunities and championing the development of new experiences that enhance user engagement and drive business results. 
• Lead cross-functional teams in an agile environment, effectively managing product backlogs, sprint planning, and iterative development cycles.
• Utilize data-driven decision-making to evaluate product performance, identify areas for improvement, and inform future development priorities.
• Engage with key clients and stakeholders, building strong relationships and effectively communicating product vision, progress, and impact.
• Conduct competitive analysis to stay ahead of industry trends and ensure our clients’ products remain market leaders.
• Foster a culture of continuous improvement, encouraging innovation, efficiency, and collaboration within the product team and across Livefront.
• Fosters a culture of energy, collaboration, and curiosity that brings product teams to life and makes working with Livefront enjoyable.

Why you should apply

• Build a growing practice with strong leadership support.
• Influence how Livefront evolves across strategy, design, data, and engineering in an AI-native world.
• Work with high-impact clients and products that reach millions of people.
• Teach, mentor, and lead in a culture that values craft, curiosity, and continuous improvement.

What you bring to the table

• At least 3-5 years of relevant experience, ideally in a consulting environment or as part of an in-house, cross-functional product team.
• Experience working on consumer-facing native applications for iOS and/or Android, plus an extensive knowledge of both platform’s features and capabilities.
• Experience working on high profile consumer-facing web applications. 
• A keen ability to incorporate data and measurement into the product management process, influencing others around you to follow suit. 
• Experience gathering and synthesizing both qualitative and quantitative data to uncover new insights about user behavior and business opportunity.
• Firm grasp of modern product management best practices and tools. 
• Excellent communication skills and a strong ability to present and defend strategic choices persuasively.
• Above-average discipline and personal organization skills.
• Have experience incorporating AI to accelerate various aspects of the product development process. 
• A demonstrated hunger for personal and professional growth.
• A self-evident love and care for the craft of product management.

Bonus points if you…

• Write and/or speak publicly about topics related to product, technology, design, and consumer behavior.
• Have experience with business development, account management, customer success, and/or application support.

What to expect

Additional information