Маркетолог

TheSoul Group is a global media company with over a decade of experience building and operating digital businesses at scale. With a presence across 60 platforms, content distributed in 21 languages, and more than 100 billion monthly views, we have established one of the largest and most operationally sophisticated media footprints in the world. Our remote-first team, spanning 85+ countries, has grown by solving — at real scale — the exact organisational and operational challenges most companies struggle with.

That operational depth is the foundation of Valis — TheSoul Group's brand new business and AI platform that turns mid-market companies into AI-Native organisations. Valis is built for companies of 200–2,000 employees that are drowning in information fragmentation: decisions delayed because data lives across five different tools, institutional knowledge locked in people's heads, management running on monthly reports instead of real-time intelligence.

What Valis builds inside each client is a three-layer operating system: a live connection to all the company's software, an institutional knowledge base that captures every decision, org change, and operating pattern in real time, and a layer of encoded judgment — built from watching how that specific company's management team actually thinks — that makes every AI answer company-specific rather than generic.

Valis is now scaling commercial operations across the US and European mid-market, and we are looking for a Head of GTM to own that commercial motion from end to end. You will close the first wave of deals personally through your own network, then build and scale the operator force behind you. This is a founder-adjacent role: you design the revenue function from zero, and you own the number.

Responsibilities

• Source, qualify, and close enterprise deals through your personal network in the Bay Area and beyond.
• Build and manage the operator force: recruit, onboard, and develop Deployment Principals across target markets in Europe and the US.
• Own the CEO-level commercial relationship across the growing client portfolio.
• Define and execute the go-to-market playbook: fully network-driven, reference-compounding, no-marketing model.
• Codify the go-to-market motion into a repeatable playbook so it stops depending on any single person's head.
• Partner directly with the founding team on commercial strategy, pricing, and market positioning.

Requirements

• Based in San Francisco or Palo Alto. Your Bay Area founder and CEO network is your primary asset in this role.
• A personal track record of building revenue from zero — not as part of a team, as the person accountable for the number.
• Comfortable closing enterprise transformation deals with a multi-month cycle and a C-suite buyer (CEO, CFO, COO).
• Have done network-driven, reference-based sales before — you know how to build a pipeline from warm relationships, not from marketing or inbound.
• Operated at Associate Partner or Partner level at a top-tier strategy firm, or equivalent VP-level leadership at a transformation-heavy SaaS or professional services company.
• Comfortable operating as an individual contributor in Year 1 before scaling a team — you close deals yourself first.
• A genuine builder's instinct: you design the commercial architecture, not just execute against a playbook someone else wrote.
• Hands-on familiarity with AI / enterprise technology is a strong advantage (in particular technical literacy to direct an AI / data build)

Benefits

• Compensation: A highly competitive base for the SF market, calibrated to seniority — plus a substantial performance bonus tied directly to commercial outcomes.
• Authority: You own the commercial function. You design the go-to-market, you hire the team, you set the strategy. This is not a VP of Sales inside a corporate structure — it's a co-architect of a new business.
• Trajectory: If Year 1 lands, you build and lead the global commercial organisation. Regional GMs report to you. The company scales around your results.

We appreciate your interest in our job opportunities and our company. Our team carefully evaluates each application to identify the most suitable candidates for the role. Due to the high volume of applications received, we may not be able to respond to every applicant. However, if your qualifications align with our requirements, we will contact you to discuss the next steps in the selection process.

TheSoul Group is a leading creator business platform positioned at the heart of the creator economy. Our original videos, animations, and editorial stories inspire audiences in 21 languages, across 60 platforms and 20 websites.

Together with our network of 15,000 talented creators, we reach over 5 billion followers and generate more than 100 billion monthly views on social media.

As a global powerhouse in digital media, we drive viral success for creators and brands worldwide through a wide range of services, leveraging our expertise in content distribution, localization, and social media management. We’re the creators behind global phenomena such as 5-Minute Crafts and BrightSide, and we continue to expand our influence in the creator economy through strategic acquisitions like Mediacube and Underscore Talent.

We’re a dynamic, remote-first global team, fostering award-winning creativity, a no-red-tape approach, and great vibes!

We're looking for an Outreach Specialist to own the top of our funnel end to end: from identifying who we should be talking to, to building the lists, running the outbound motion, and handing over sales-ready conversations to our commercial team. This is not a pure execution role: you'll be expected to shape targeting strategy, test messaging, and continuously improve how we find and engage prospects across email and LinkedIn.

You'll work closely with the Head of Business Operations and the wider Outreach/CRM team, plugging into an existing stack (HubSpot, Asana, Clay, Apollo, Smartlead and Meet Alfred) and an active pipeline of niches and campaigns.

What You'll Do

• Define and continuously refine Ideal Customer Profiles (ICP) per vertical, in collaboration with the Outreach team and commercial leadership, segmenting by industry, company size, geography and buyer persona.
• Build and enrich targeted prospect lists using Clay, Apollo and Meet Alfred, keeping data quality and deliverability standards high.
• Design, launch and manage multichannel outbound sequences (cold email via Smartlead/HubSpot, LinkedIn outreach) tailored to each niche and campaign.
• Own outbound performance: monitor open rate, click rate, positive-reply rate and meetings-booked, and iterate on subject lines, copy, cadence and targeting to beat benchmark.
• Handle inbound replies and objections, qualify prospects against ICP criteria, and run first-line follow-up conversations.
• Book qualified meetings and hand them off to the commercial/sales team with full context captured in the CRM.
• Keep HubSpot, our source of truth for outbound data, and Asana fully up to date: contact status, campaign tagging, pipeline stage and warm-lead tracking, so reporting is always accurate.
• Support pre- and post-event outreach around industry conferences and trade shows: targeted sequences before the event, structured follow-up after.
• Collaborate with the CRM/Ops team on tooling, workflow automation and compliance (e.g. consent requirements for email tracking).
• Report on outbound KPIs and pipeline health to the Head of Business Operations on a regular cadence.

Requirements

• 4–5+ years of experience in outbound sales, as an SDR/BDR (Sales Development Representative / Business Development Representative), in lead generation or growth roles, ideally B2B.
• Demonstrated experience building ICPs and segmented prospecting lists from scratch, not just executing pre-built lists.
• Hands-on, practical experience with cold email and LinkedIn outbound, using sequencing/enrichment tools such as Smartlead, Instantly, Apollo, Clay, Meet Alfred, Ocean or equivalent.
• Working experience with a CRM (HubSpot strongly preferred) and project-tracking tools (e.g. Asana) to manage pipeline and campaign data.
• Excellent written English and strong outbound copywriting instincts: you know how to get a reply, not just a send.
• Comfort using AI tools to support prospecting and workflow efficiency (e.g. AI-assisted enrichment, message drafting, research automation) as a core part of your day-to-day skillset.
• A genuine end-to-end mindset: comfortable owning research, outreach, qualification and handoff, not just one slice of the funnel.
• Data-driven and self-critical: you read your own OR/CR/reply-rate numbers and adjust before being asked to.
• Autonomous and organized: able to manage multiple concurrent campaigns remotely, across time zones, with minimal oversight.

Nice to Have

• Experience in media, entertainment, OTT, licensing, or another relationship-driven B2B industry.

Benefits

• ​Flexible Engagement Structure: This opportunity is offered under an independent service-provider agreement, giving you the freedom to shape how you deliver your expertise. You define your own working methods, organise your schedule independently, and contribute your skills to clearly scoped projects. Compensation is agreed individually and reflects your experience, capabilities, and the value you bring to each engagement.
• ​Location Freedom: You can deliver services from any suitable location that supports high-quality outcomes, whether that’s your home office, a co-working space, or wherever you feel most productive and inspired. What matters most is the impact you create and the reliability of your delivery.
• Global Network and Inspiring Projects: You’ll collaborate with a diverse international network of professionals across 85+ countries, contributing to projects that reach vast audiences and help shape the future of digital content. This is an opportunity to work alongside talented specialists, exchange ideas, and be part of meaningful initiatives with real global reach.
• Smooth Collaboration and Project Support: To enable efficient service delivery, we provide modern collaboration platforms, clear project coordination, and streamlined processes. This helps you focus your energy where it matters most, producing high-impact work and bringing creative solutions to life.
• Make a Global Impact: Your expertise will contribute to initiatives that influence audiences worldwide. Join projects that push creative boundaries and help build the next generation of digital experiences.
  

We appreciate your interest in our job opportunities and our company. Our team carefully evaluates each application to identify the most suitable candidates for the role. Due to the high volume of applications received, we may not be able to respond to every applicant. However, if your qualifications align with our requirements, we will contact you to discuss the next steps in the selection process.

Joom is a platform for shopping from all over the world. Joom helps consumers to make shopping easy and entertaining and provides access to interesting and unique goods from around the world.

Joom is one of the key businesses of Joom Group, an international group of tech-centric group of e-commerce companies founded in 2016 in Latvia. Joom also includes other businesses: JoomPro, the first end-to-end cross-border B2B marketplace, with successful operations in Brazil and plans to expand to other markets; JoomPulse, a data platform that provides analytics and recommendations for marketplace sellers; and Onfy, a pharmaceutical marketplace in Germany. Joom Group has offices in Latvia, China, Germany, and Brazil, with its headquarters in Lisbon, Portugal. We work as one international team, sharing knowledge and collaborating across countries, businesses and products.

We are looking for an experienced Head of CRM who will own Joom’s CRM strategy and execution while leading a team and promoting joom.com on the international market.

Responsibilities

• Own Joom's CRM strategy, keeping communications customer-first, insight-led and additive to the overall experience
• Define how CRM drives engagement, retention and revenue through lifecycle, product and behavioural triggers
• Balance commercial performance with long-term customer trust and brand engagement
• Own the weekly sales calendar, maintaining pace while staying responsive to in-week demands
• Lead and develop a high-performing team
• Operate as a player-manager, contributing directly while empowering your team to own their work
• Support our culture by fostering our values: Move Fast, Thrive for Excellence, Innovate, Be Open and Honest and Together We Win

Requirements

• Proven experience in CRM, lifecycle marketing or customer engagement at scale
• Solid understanding of large marketing automation products (CDPs and CRM platfroms)
• Strong technical skills: data architecture, campaign analytics, A/B testing
• Hands-on execution capability — ability to balance leadership and individual contribution
• Experience leading design and evolution of CRM architecture
• Fluent English

We offer

• Compensation package: base salary and performance-based bonuses
• Care & Wellbeing: health insurance (including dental care) for employees and their children, daily meal allowance, and 100% paid sick leave
• Relocation support: full assistance for a smooth relocation for the employees and their family
• AI-first approach: licenses and access to a wide range of AI tools
• Team & Growth: collaboration with colleagues across Portugal, Brazil, Latvia and China, with opportunities for promotions, professional trainings, and English & Portuguese courses
• Community & Engagement: annual team building activities, knowledge-sharing workshops, and a strong sense of team work

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