мегафон

Менеджер продукта (терминалы самообслуживания)

Превратить технологическую платформу терминалов самообслуживания в любимый и интуитивно понятный сервис для клиентов, обеспечивая максимальную конверсию, лояльность и удобство использования на всех этапах взаимодействия

мегафон · На сервисе с: 30.09.26 10:57

Зарплата не указанаРоссияСанкт-ПетербургМоскваГибрид
Локации (удалёнка):Москва

Удалённая работа — географически не привязана. Щёлкни по любой из локаций, чтобы открыть оригинальную карточку.

Доступно в нескольких локациях — формат работы уточняется в карточке.

Обязанности

  • Превратить технологическую платформу терминалов самообслуживания в любимый и интуитивно понятный сервис для клиентов, обеспечивая максимальную конверсию, лояльность и удобство использования на всех этапах взаимодействия
  • Формировать продуктовую стратегию, определять целевые аудитории (молодежь, пожилые люди, корпоративные клиенты) и сценарии их использования
  • Интервьюировать стейкхолдеров (отдел продаж, поддержка, юристы, безопасность) для сбора функциональных и нефункциональных требований
  • Формировать бэклога: декомпозировать крупные задачи на пользовательские истории с четкими критериями приемки
  • Проектировать пути пользователя от входа в терминал до получения SIM-карты или чека. Оптимизировать количество кликов и времени операции
  • Взаимодействовать с UI/UX дизайнерами для создания интуитивно понятного интерфейса
  • Организовывать юзабилити-тестирования прототипов с реальными пользователями, анализировать метрики (конверсия в покупку, время обслуживания, процент ошибок)
  • Мониторить работу запущенных терминалов, выявлять «узкие места» в сценариях, планировать итерации развития
  • Собирать и анализировать жалобы пользователей и операторов поддержки для улучшения продукта

Требования

  • Наличие подтвержденного опыта управления продуктами в сферах ритейла, телекома или финтеха, включая работу с киосками самообслуживания, банкоматами или терминалами
  • Навык проектирования интерфейсов для разных аудиторий, умение строить и оптимизировать CJM, минимизируя количество кликов и время выполнения операций
  • Умение собирать и анализировать данные, работать с метриками, воронками конверсии, выявлять «узкие места» и принимать решения на их основе
  • Опыт эффективного сбора требований и ведения переговоров с юридическим отделом, службой безопасности, продажами и поддержкой для баланса между удобством пользователя и комплаенсом
  • Практический опыт организации и проведения юзабилити-тестирований прототипов с реальными пользователями, анализ результатов и итеративное улучшение продукта
  • Умение трансформировать сложные бизнес-процессы в четкие пользовательские истории (User Stories) с понятными критериями приемки и грамотно приоритизировать задачи
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