TheSoul Group is a leading creator business platform positioned at the heart of the creator economy. Our original videos, animations, and editorial stories inspire audiences in 21 languages, across 60 platforms and 20 websites.
Together with our network of talented creators, we reach over 5 billion followers and generate more than 100 billion monthly views on social media.
As a global powerhouse in digital media, we drive viral success for creators and brands worldwide through a wide range of services, leveraging our expertise in content distribution, localization, and social media management. We’re the creators behind global phenomena such as 5-Minute Crafts and BrightSide.
We’re a dynamic, remote-first global team, fostering award-winning creativity, a no-red-tape approach, and great vibes!
We are looking for a Creative Producer to help shape and oversee the creative direction of original YouTube shows for a globally recognized beauty brand.
In this role, you will help define the creative vision, develop distinctive and engaging formats, and ensure that each show aligns with the overall channel strategy, brand positioning, and audience ambition.
You will work closely with an external production agency responsible for execution, providing creative guidance throughout the process, challenging and refining ideas, reviewing key creative decisions, and ensuring the final output stays true to the agreed vision and strategy.
A strong understanding of YouTube, internet culture, creators, and emerging subcultures is essential. Experience in beauty, fashion, or lifestyle is an advantage, but not a requirement.
Requirements
- Strong experience developing and leading large-scale entertainment shows for YouTube, with a proven track record of delivering high-profile, audience-driven formats.
- Deep understanding of YouTube formats, audience behavior, storytelling, and creator culture.
- Strong creative and editorial judgment, with the ability to critically assess, challenge, and improve concepts and formats.
- Experience overseeing external production agencies, studios, or other creative partners.
- Hands-on experience reviewing creative work across concept development, casting, scripts, visual direction, and edits.
- Strong understanding of internet culture, emerging trends, online communities, creators, and subcultures.
- Ability to balance creative ambition with brand strategy, guidelines, and wider business objectives.
- Experience developing content for international or multi-market audiences is highly desirable.
- Experience within beauty, fashion, lifestyle, or adjacent consumer categories is a plus, but not essential.
Benefits
- Flexible Engagement Structure: This opportunity is offered under an independent service-provider agreement, giving you the freedom to shape how you deliver your expertise. You define your own working methods, organise your schedule independently, and contribute your skills to clearly scoped projects. Compensation is agreed individually and reflects your experience, capabilities, and the value you bring to each engagement.
- Location Freedom: You can deliver services from any suitable location that supports high-quality outcomes, whether that’s your home office, a co-working space, or wherever you feel most productive and inspired. What matters most is the impact you create and the reliability of your delivery.
- Global Network and Inspiring Projects: You’ll collaborate with a diverse international network of professionals across 85+ countries, contributing to projects that reach vast audiences and help shape the future of digital content. This is an opportunity to work alongside talented specialists, exchange ideas, and be part of meaningful initiatives with real global reach.
- Smooth Collaboration and Project Support: To enable efficient service delivery, we provide modern collaboration platforms, clear project coordination, and streamlined processes. This helps you focus your energy where it matters most, producing high-impact work and bringing creative solutions to life.
- Make a Global Impact: Your expertise will contribute to initiatives that influence audiences worldwide. Join projects that push creative boundaries and help build the next generation of digital experiences.