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muzloto группа компаний

Team-lead маркетингового отдела | Muzloto

MUZLOTO приглашает Team-lead маркетингового отдела . Мы уже выступили на VK Fest — это наш уровень и масштаб!

muzloto группа компаний · На сервисе с: 03.10.26 00:20

80k–140k ₽РоссияСанкт-ПетербургУдалёнка
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MUZLOTO приглашает Team-lead маркетингового отдела. Мы уже выступили на VK Fest — это наш уровень и масштаб!

Мы создаём события, которые собирают 120–500 человек, а наши рилсы набирают миллионы просмотров. Если ты видел в запрещённой соцсети толпу девушек, поющих «Кому? Зачем?» — знай, это мы)

В команде маркетинга уже 23 человека, и мы не собираемся останавливаться. Нам нужен лидер, который возглавит отдел и выведет его на новый уровень.

Важно: первые 1–2 месяца ты работаешь руками — сам закупаешь интеграции, ведёшь блогеров, считаешь метрики. Через месяц пересматриваем должностные обязанности и переводим тебя в режим полноценного руководителя.

Что делать (сразу)

Инфлюенс-маркетинг (твоя основная зона):

  • планировать бюджет и медиаплан на рекламные интеграции;
  • искать блогеров, договариваться, ставить ТЗ и следить, чтобы контент вышел вовремя;
  • анализировать эффективность (CPM, ER, вовлечённость, а не просто красивые картинки);
  • предлагать креативы, которые залетают, а не вызывают испанский стыд;
  • вести свою базу блогеров и пабликов — это не пустой звук, а рабочий инструмент.


Интернет-маркетинг (смежная зона):

  • работать с посевами, с ТЗ для креативов;
  • понимать воронку: от показа до покупки билета;
  • считать CAC, ROMI, конверсию — и резать то, что не окупается.


Что делать (через 1–2 месяца, как руководитель)

  • управлять командой маркетинга;
  • ставить цели и KPI отделу;
  • распределять бюджет между каналами;
  • нанимать и обучать новых сотрудников;
  • отвечать за результат отдела перед главным маркетологом и ГД.

Что нужно

  • опыт в инфлюенс-маркетинге (знаешь ценник, тренды и аналитику);
  • опыт в интернет-маркетинге (посевы, ТЗ на креативы);
  • своя база блогеров / пабликов — не пустой звук;
  • понимание метрик и умение резать бюджет, если что-то идёт не так;
  • готовность быть руководителем — не просто исполнителем, а лидером;
  • стрессоустойчивость и работа в дедлайнах (это не просто слова).


Будет плюсом

  • опыт управления командой от 3 человек;
  • опыт работы в ивент-индустрии или развлекательных проектах;
  • знание рынка блогеров Санкт-Петербурга и Москвы.


Условия

  • доход 80 000 – 140 000 ₽ (оклад + KPI от прибыли);
  • гибридный график (офис + удалёнка + площадки);
  • реальный рост в маркетинге на больших проектах;
  • через 1–2 месяца — пересмотр должности и обязанностей;
  • совмещать не получится, извини.


Важно: если дочитал — начни отклик со смайлика, так мы поймём, что ты внимательный 😉

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