
• Развивать клиентский путь (CJM) для B2B-аудиторий на сайте.
лаборатория касперского · На сервисе с: 09.09.26 14:32
Основные задачи:
• Развивать клиентский путь (CJM) для B2B-аудиторий на сайте.
• Анализировать поведение пользователей, выявлять барьеры на ключевых этапах CJM и определять причины потери конверсии.
• Формировать и проверять гипотезы по улучшению пользовательского пути, навигации, структуры страниц и точек конверсии.
• Определять контентную структуру ключевых B2B-разделов и страниц сайта и формировать требования к новым и существующим веб-страницам.
• Выявлять необходимость новых посадочных страниц для отдельных сегментов, бизнес-ролей, отраслей и сценариев использования.
• Совместно с Product Marketing переводить сложное продуктовое позиционирование в понятный пользователю digital-контент.
• Самостоятельно формировать структуру и первые версии контента для отдельных страниц, а также ставить задачи копирайтерам и внешним агентствам.
• Проводить конкурентный анализ сайтов и digital experience ведущих B2B IT- и cybersecurity-вендоров.
• Определять KPI и критерии успеха для ключевых изменений.
• Участвовать в формировании SEO- и GEO-архитектуры новых страниц.
• Выступать владельцем продуктовой логики изменений: какую проблему пользователя мы решаем, почему это важно и какой результат ожидаем.
Требования:
• 3+ лет опыта в развитии B2B-сайтов, digital product management, product marketing, content strategy или смежных направлениях.
• Практический опыт работы с B2B-технологическими продуктами.
• Понимание специфики B2B customer journey и роли сайта на разных этапах выбора и покупки сложного продукта.
• Опыт создания или развития продуктовых страниц, страниц решений, посадочных, отраслевых, role-based или use-case страниц будет большим преимуществом.
• Сильное понимание контент-стратегии и умение самостоятельно сформировать структуру страницы, ключевые сообщения и первый вариант контента.
• Умение переводить сложные продуктовые возможности в проблемы и потребности клиента, ценностные предложения, сценарии использования и аргументы в пользу продукта.
• Опыт постановки задач контент-командам, агентствам, UX/UI-командам и другим подрядчикам.
• Опыт работы с веб-аналитикой.
• Хорошее понимание SEO.
• Сильное аналитическое мышление и способность принимать решения на основании данных, а не только экспертного мнения.
• Опыт конкурентного анализа и способность адаптировать лучшие практики под собственные бизнес-задачи.
• Опыт работы в международной кросс-функциональной среде.
• Английский язык C1 или выше, включая уверенную письменную коммуникацию.
Что будет большим преимуществом:
• Опыт работы в cybersecurity.
• Опыт работы с enterprise B2B и сложными технологическими решениями.
• Опыт создания пользовательских сценариев для разных бизнес-ролей, отраслей или сценариев использования.
• Опыт GEO / AI Search Optimization.
• • Опыт работы с международными сайтами и региональной адаптацией контента.
Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI at scale. As the market leader in both data resilience and data security posture management, Veeam is built for the convergence of identity, data, security, and AI risk. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, who trust Veeam to keep their businesses running. Join us as we go fearlessly forward together, growing, learning, and making a real impact for some of the world’s biggest brands.
You will own product for the Knowledge Graph and the reporting and analytics experience inside Veeam Data Command Platform (DSPM and AISPM). The graph is where the product's intelligence lives: what sensitive data exists, who can access it, how it moves, and whether the AI working on it can be governed. Actionable dashboards and reporting are how customers see that intelligence, prove their posture to auditors and executives, and decide — and act on — what to fix first.
This is a builder's product role. You will translate a complex graph data model into queries, views, dashboards, and evidence that security, privacy, and governance teams use every day — and you will partner closely with the engineering leader who owns the graph platform and hyperscale lake integrations.
You will set the roadmap, define the metrics that matter, and work AI-first — using agentic tools to prototype, analyze, and ship faster than a traditional PM team.
#LI-SO2
What you'll get
Pay Transparency
Veeam is committed to pay transparency and equitable compensation. For this role, the compensation range below reflects the expected total target compensation (TTC), inclusive of base pay and a competitive performance-based bonus. For roles with a commission plan, the compensation range represents On Target Earnings (OTE), which includes base salary plus variable commission. When determining compensation, Veeam takes into consideration factors such as experience, education, skills, and geographic zone. Offers are typically made below the midpoint of the range.
In addition to compensation, Veeam provides a comprehensive benefits package, including health coverage, retirement plans, and unlimited time off.
Veeam Software is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.
Personal data collected during the recruitment process will be processed in accordance with our Recruiting Privacy Notice, which explains how your information is collected, used, and handled in connection with hiring activities. By applying for this position, you consent to this processing.
By submitting your application, you confirm that the information provided, including any supporting documents, is complete and accurate to the best of your knowledge. Any misrepresentation, omission, or falsification may result in disqualification from consideration or, if discovered after employment begins, termination of employment.
Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI at scale. As the market leader in both data resilience and data security posture management, Veeam is built for the convergence of identity, data, security, and AI risk. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, who trust Veeam to keep their businesses running. Join us as we go fearlessly forward together, growing, learning, and making a real impact for some of the world’s biggest brands.
Veeam is looking for a Senior Director, Product Management to own product strategy, roadmap, and execution for our Data and AI Security portfolio, including Data Security and AI Security Posture Management (AISPM). This portfolio came into Veeam through the Securiti AI acquisition and is a strategic priority area as Veeam builds out data and AI trust capabilities.
This person reports directly to the CEO and acts as the connective tissue between market opportunity, engineering execution, and executive strategy. They will set direction for the data security /AISPM product team, represent product strategy in executive-level conversations, and be accountable for translating strategy into a roadmap the broader org can rally behind.
This is a high-visibility, high-autonomy role, looking for someone who can move fast and make sound calls independently.
#LI-SO2
What you'll get
Pay Transparency
Veeam is committed to pay transparency and equitable compensation. For this role, the compensation range below reflects the expected total target compensation (TTC), inclusive of base pay and a competitive performance-based bonus. For roles with a commission plan, the compensation range represents On Target Earnings (OTE), which includes base salary plus variable commission. When determining compensation, Veeam takes into consideration factors such as experience, education, skills, and geographic zone. Offers are typically made below the midpoint of the range.
In addition to compensation, Veeam provides a comprehensive benefits package, including health coverage, retirement plans, and unlimited time off.
Veeam Software is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.
Personal data collected during the recruitment process will be processed in accordance with our Recruiting Privacy Notice, which explains how your information is collected, used, and handled in connection with hiring activities. By applying for this position, you consent to this processing.
By submitting your application, you confirm that the information provided, including any supporting documents, is complete and accurate to the best of your knowledge. Any misrepresentation, omission, or falsification may result in disqualification from consideration or, if discovered after employment begins, termination of employment.
Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI at scale. As the market leader in both data resilience and data security posture management, Veeam is built for the convergence of identity, data, security, and AI risk. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, who trust Veeam to keep their businesses running. Join us as we go fearlessly forward together, growing, learning, and making a real impact for some of the world’s biggest brands.
The Veeam Kasten team is looking for a high-agency, hands-on Technical Staff Product Manager to help shape the future of cloud-native data protection. Kasten is a multi-time Leader and Outperformer in the GigaOm Kubernetes Data Protection report, and we sit at the cutting edge of one of the fastest-growing markets in infrastructure software. You’ll join a friendly, fast-moving team of builders who win together and move quickly through uncharted territory.
This is a senior individual contributor role — there are no direct reports, and your impact comes from what you build, ship, and influence, not from the size of an org chart. You’ll spin up your own environments in the cloud, get your hands dirty with Kubernetes, test and tinker until you understand the “why,” and then evangelize what you’ve learned to customers, partners, and the engineering team. You’ll thrive here if you love building, form your convictions through rigorous, data-centric analysis, and can bring others along once you’ve convinced yourself.
What You’ll Do
What You’ll Bring
Bonus Skills
#LI-KC1
What you'll get
Pay Transparency
Veeam is committed to pay transparency and equitable compensation. For this role, the compensation range below reflects the expected total target compensation (TTC), inclusive of base pay and a competitive performance-based bonus. For roles with a commission plan, the compensation range represents On Target Earnings (OTE), which includes base salary plus variable commission. When determining compensation, Veeam takes into consideration factors such as experience, education, skills, and geographic zone. Offers are typically made below the midpoint of the range.
In addition to compensation, Veeam provides a comprehensive benefits package, including health coverage, retirement plans, and unlimited time off.
Veeam Software is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.
Personal data collected during the recruitment process will be processed in accordance with our Recruiting Privacy Notice, which explains how your information is collected, used, and handled in connection with hiring activities. By applying for this position, you consent to this processing.
By submitting your application, you confirm that the information provided, including any supporting documents, is complete and accurate to the best of your knowledge. Any misrepresentation, omission, or falsification may result in disqualification from consideration or, if discovered after employment begins, termination of employment.
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