Head of Retention

Job Description

Join the team changing how the world designs - billions of times over.

Ready to make a meaningful impact? You’re in the right place.

Every role at Canva is part of something bigger. Here’s what this one looks like, what we offer and why we think you’ll love it here.

Where And How You’ll Work

Hybrid

While our global HQ is based in Sydney, Australia, our Manila campus has grown into a vibrant hub of creativity, connection and community.

Our Makati City campus is a space filled with warm energy and spaces to collaborate, focus, and recharge (with extra perks like a fitness studio). Coming together to connect over food has always been a huge part of our culture, so you’ll enjoy daily breakfast and lunch, prepared by our onsite chefs.

This role is based in Manila, and we’re looking for someone who calls it home. Our hybrid way of working gives you flexibility - you’ll have the option to work from home as well as connecting and collaborating with your team in-person, on campus. We trust teams to choose the balance that empowers them to achieve their goals.

What You’ll Be Working On

As Canva continues to scale across Southeast Asia, the Philippines is one of our most exciting and highest-potential markets. As Marketing Lead, you'll own the end-to-end marketing strategy for the Philippines — shaping how Canva shows up culturally, building brand love, and driving growth across a market that's uniquely vibrant, social-first, and community-driven.

You'll lead a talented team of around nine across brand, social, influencer, events, and community, and work hand-in-hand with the Growth Marketing Lead to ensure brand and performance are pulling in the same direction.

Your focus areas

• Owning the Philippine marketing strategy end-to-end, with clear accountability for brand awareness, adoption, and affinity
• Leading big, fame-driving brand campaigns — from strategic brief through to 360 execution across TV, digital, OOH, and social
• Overseeing creative production and media buying, ensuring work lands with cultural impact and commercial efficiency
• Building and managing strategic partnerships that extend Canva's reach and relevance in the Philippines
• Leading a high-performing social team, including always-on content and influencer marketing — ensuring Canva has a distinctive, locally resonant voice across platforms
• Driving community impact through events, trainings, and initiatives that build genuine brand love on the ground
• Collaborating closely with the Growth Marketing Lead on CRM and performance marketing, ensuring integrated thinking across the full funnel
• Leading, coaching, and growing a team, creating a culture of ambition, creativity, and accountability
  
  
  

You'll thrive in this role if

• You are a resilient, tenacious marketing leader who thrives in fast-moving environments and knows how to build brands that people genuinely love.
• You have extensive marketing experience, with a strong track record of leading brand-building and growth initiatives in the Philippines or comparable high-growth markets
• You have experience owning big, integrated brand campaigns from strategy through execution — you understand what it takes to create fame, not just awareness
• You have a background in or deep familiarity with high-growth companies — you're comfortable with pace, ambiguity, and building as you go
• You are a proven people leader who can coach, develop, and inspire a multi-disciplinary team
• You have a strong grasp of the Philippines' digital and cultural landscape — you know which platforms matter, which voices carry weight, and what makes Filipinos stop scrolling
• You have experience across paid media, partnerships, influencer, and community, with the ability to connect dots across channels
• You are collaborative by nature — you work well across functions and can build strong relationships with Growth, Product, and regional teams
• You are based in Manila, with fluency in English; Taglish and other Philippine languages or dialects are a genuine advantage
• You are flexible, positive, and energised by a challenge — you bring the kind of personality that lifts a team even on the hard days
  
  
  

Meet the team

You'll be joining Canva's Philippine marketing team — a close-knit group covering brand, social, influencer, events and community. It's a team that's grown organically, built by people who care deeply about the market and the work, and it's ready for someone to bring it together under one clear direction while keeping the energy and creativity that got it here.

You'll report directly to our Philippine Country Manager, working side by side to shape what Canva's brand looks and feels like in one of our most important Southeast Asian markets. This is a genuinely high-visibility seat at the table — the kind of role where your fingerprints will be on how millions of Filipinos come to know and love Canva.

Why you’ll love it here

We’re on a mission to empower the world to design, and we believe that if we get this right, we can do the most good we can in the world. And we're just getting started.

You’ll do interesting work that motivates you, experience moments that surprise you, and collaborate with people who inspire you to do the best work of your life every day.

And because doing your best work starts with feeling supported, we offer benefits designed with you in mind.

Here’s a Peek At What We Offer

• Equity packages so our success is yours too
• Inclusive parental leave that supports all parents and carers
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup and more
• Flexible leave options that empower you to be a force for good, take time to recharge and show up as your best self
  
  
  

Discover more at lifeatcanva.com

How We Think About AI

AI is an accelerant to our mission to empower the world to design. We’re embracing it as a powerful tool to help us move faster, spark ideas, streamline work, and unlock creativity.

We’re genuinely curious about how people are thinking about and experimenting with new technologies to amplify impact, so you can expect it to come up in conversation during the interview process.

How We Hire

Our hiring process is designed to really get to know you - how you think, what you’ve built, and what drives you. It’s also your opportunity to get to know us, too.

We make hiring decisions based on your skills, experience and passion, as well as what you’d bring to our culture. So even if you think you don’t quite match what’s listed above, and you’re excellent at what you do, we’d still love to hear from you.

When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

Please note that all interviews are conducted virtually.

The Open Platform (TOP) is the leading tech company developing Web3 innovations in Telegram. TOP is fueling the Telegram economy through both foundational infrastructure and consumer-facing apps. By integrating blockchain technology into day-to-day digital activities, TOP is building a seamless, scalable platform designed for a billion users — accelerating the mass adoption of crypto.

TOP provides a powerful toolkit of funding, expertise, and technology resources, streamlining access to critical tools like wallets, developer resources, SDKs, APIs, and marketplaces. TOP also develops and supports leading ecosystem products including the Wallet in Telegram, Tonkeeper, STON.fi, Getgems, Tribute, and more.

We are looking for an SEO Specialist to build our organic presence from the ground up. This is a rare opportunity to own the entire SEO function — strategy, execution, and results.

Responsibilities:

• Own and execute a scalable global SEO strategy.
• Conduct regular technical SEO audits and drive implementation with the Product/Engineering team.
• Generate and validate SEO growth hypotheses.
• Build and manage a structured content production process (hire and manage copywriters, create briefs, ensure content quality).
• Develop and execute a link-building strategy.
• Track and analyze organic traffic, rankings, and conversions.

Requirements:

• 4+ years of hands-on SEO experience.
• Proven experience with international SEO projects across CIS, US, EU, and LATAM markets.
• Strong expertise in technical SEO, content SEO, and link building.
• Advanced knowledge of AI and SEO tools (such as Ahrefs, GSC, GA4, and SEMrush).
• Strong analytical skills and a high level of ownership.
• Experience managing copywriters and scaling content production.
• Upper-Intermediate English (B2) or higher.
• Experience with Webflow will be a plus.

Conditions:

• Our business is growing at an exponential scale.

• Non-bureaucratic management that focuses on results.

• Regular performance reviews to assess your progress.

• Remote setup with access to our hubs in Dubai, Yerevan, London and Belgrade.

• Compensation for medical expenses.

• Provision of necessary equipment.

• Employees get access to the most advanced AI models via mira.tg.

• 20 working days of paid vacation annually.

• 11 days off per year.

• 14 days of paid sick leave to support your health and recovery when needed.

The Open Platform (TOP) is the leading tech company developing Web3 innovations in Telegram. TOP is fueling the Telegram economy through both foundational infrastructure and consumer-facing apps. By integrating blockchain technology into day-to-day digital activities, TOP is building a seamless, scalable platform designed for a billion users — accelerating the mass adoption of crypto.

TOP provides a powerful toolkit of funding, expertise, and technology resources, streamlining access to critical tools like wallets, developer resources, SDKs, APIs, and marketplaces. TOP also develops and supports leading ecosystem products including the Wallet in Telegram, Tonkeeper, STON.fi, Getgems, Tribute, and more.

We are looking for an SEO Specialist to build our organic presence from the ground up. This is a rare opportunity to own the entire SEO function — strategy, execution, and results.

Responsibilities:

• Own and execute a scalable global SEO strategy.
• Conduct regular technical SEO audits and drive implementation with the Product/Engineering team.
• Generate and validate SEO growth hypotheses.
• Build and manage a structured content production process (hire and manage copywriters, create briefs, ensure content quality).
• Develop and execute a link-building strategy.
• Track and analyze organic traffic, rankings, and conversions.

Requirements:

• 4+ years of hands-on SEO experience.
• Proven experience with international SEO projects across CIS, US, EU, and LATAM markets.
• Strong expertise in technical SEO, content SEO, and link building.
• Advanced knowledge of AI and SEO tools (such as Ahrefs, GSC, GA4, and SEMrush).
• Strong analytical skills and a high level of ownership.
• Experience managing copywriters and scaling content production.
• Upper-Intermediate English (B2) or higher.
• Experience with Webflow will be a plus.

Conditions:

• Our business is growing at an exponential scale.

• Non-bureaucratic management that focuses on results.

• Regular performance reviews to assess your progress.

• Remote setup with access to our hubs in Dubai, Yerevan, London and Belgrade.

• Compensation for medical expenses.

• Provision of necessary equipment.

• Employees get access to the most advanced AI models via mira.tg.

• 20 working days of paid vacation annually.

• 11 days off per year.

• 14 days of paid sick leave to support your health and recovery when needed.