Таргетолог (VK Ads, Авито)

Original Games is a remote mobile game studio developing casual games. We work on live products alongside new game concepts, with a focus on product performance and sustainable growth.

As our Head of UA, you will work directly with the co-founders and own acquisition strategy, budgets and campaign execution across our portfolio. Our team gives you the opportunity to stay hands-on while leading one UA Manager and coordinating closely with ASO, Creatives, Product and Analytics.

You will influence how we acquire players, test creative ideas and allocate marketing investment, with results measured through campaign performance and product economics.

• Genres: Hyper-casual, Casual
• Platforms: Mobile, Android, iOS

UA team: Head of UA + 1 UA Manager, working closely with ASO, Creative, Product and Analytics teams.

Your goal

Drive sustainable, profitable growth across our mobile game portfolio by owning UA strategy, budgets and campaign execution, while aligning UA, ASO and Creatives around shared priorities.

Your responsibilities

• Develop and execute UA strategies across three or more products, from prototyping and soft launch to scaling.

• Personally launch, manage and optimize campaigns across AppLovin, Meta, Google Ads, Apple Search Ads, programmatic platforms and rewarded or incentivized traffic sources.

• Own UA and marketing budgets, forecast spending and allocate investment according to product priorities and expected returns.

• Analyze campaign and cohort performance, using ROAS, LTV and ROI to identify opportunities, prioritize tests and make scaling decisions.

• Directly manage and mentor one UA Manager, set priorities and support their development.

• Manage relationships with advertising networks and acquisition partners, improving performance and exploring new traffic sources.

• Coordinate regularly with ASO and Creatives to align store optimization, creative production and campaign plans.

• Build creative testing frameworks with the creative team, translating campaign results into feedback, new hypotheses and production priorities.

• Work with Product, Analytics and Finance on launches, LiveOps, attribution and acquisition economics.

• Consolidate and present UA, ASO and creative performance reports to the founders, explaining results, risks and recommended next steps.

• Agree on follow-up actions with the teams and track progress against shared priorities.

How success will be measured

Campaign ROAS and ROI, acquisition costs relative to cohort LTV, efficient budget allocation, and the ability to scale acquisition while maintaining agreed profitability targets. We will also assess the quality of testing, reporting and coordination across UA, ASO and Creatives.

• Proven hands-on experience in mobile game user acquisition, with a track record of scaling campaigns and a strong understanding of F2P economics.

• Practical experience with AppLovin, Meta, Google Ads and Apple Search Ads, as well as programmatic and rewarded or incentivized acquisition channels.

• Experience with MMPs such as AppsFlyer or Adjust and the ability to interpret campaign and cohort data.

• Ability to build cohort-based LTV and ROI models, forecast spending and allocate budgets efficiently.

• Experience with A/B testing, creative testing frameworks, attribution modeling and incrementality measurement.

• Understanding of SKAdNetwork, server-to-server tracking and privacy requirements affecting mobile acquisition.

• Understanding of ASO and how store optimization and organic growth complement paid acquisition.

• Experience leading UA specialists, coordinating work across teams and managing relationships with advertising networks and acquisition partners.

• English sufficient to discuss campaign performance, present reports and communicate with founders and international partners.

A plus

• Experience with casual, merge or puzzle games.

• Experience working across multiple products and different stages, from prototyping and soft launch to scaling.

• Ownership: take responsibility for results and follow through on decisions and commitments.

• Clear communication: explain performance, trade-offs and recommendations, adapting the level of detail to the audience.

• Collaboration: align priorities across UA, ASO, Creatives, Product and Analytics, including teams you do not directly manage.

• Openness to feedback: give constructive feedback, listen to other perspectives and adjust your approach when new evidence calls for it.

• Prioritization: focus on the work with the greatest business impact and communicate risks or blockers early.

• Practical leadership: support the UA Manager’s development while remaining actively involved in campaign execution.

• Ownership of UA strategy, budgets and campaign execution across a portfolio of mobile games.

• Direct collaboration with the co-founders and influence over growth priorities and marketing investment.

• Work on live games and new concepts at different stages: prototyping, soft launch and scaling.

• Opportunity to shape creative testing and align UA, ASO and Creative teams around shared goals.

• Lead and mentor a small UA team while staying hands-on.

• Close collaboration with Product and Analytics to connect acquisition decisions with player behaviour and product economics.

• Potential to grow into a Chief Marketing Officer (CMO) role within Original Games.

• Fully remote work on a B2B basis.

• Flexible start to your working day.

• 20 days of annual leave.

• Sick leave when you need time to recover.

• Budget for learning and professional development.

• Budget for health and fitness.

• Health insurance coverage.

1. CV review.

2. HR screening (40-60 minutes). An introductory conversation about your experience, motivation and expectations. We’ll also tell you more about the company and the role.

3. Two interviews with founders (60 minutes each).

4. Culture fit conversation with HR (30 minutes). A final discussion about working styles, communication and mutual expectations.