#Vacancy #retention #CRM #CRM_Marketing
Неизвестный работодатель · На сервисе с: 10.07.26 10:06
#Vacancy #retention #CRM #CRM_Marketing
💫iGaming group of companies is looking for a Retention Manager
Requirements:
- 2+ years of experience in retention, CRM, or lifecycle marketing roles;
- Experience in segmentation, customer journey mapping, and lifecycle communication;
- Background in industries such as e-commerce, iGaming, fintech, SaaS, or mobile apps is a strong plus;
- Experience in drafting and conducting marketing activities for player retention and return;
- Knowledge and ability to calculate the economy of the basic mechanics of bonuses, tournaments, lotteries, daily quests;
- Strong English skills, with ability to write and communicate briefs and tasks;
- Experience with client segmentation, preferably RFM;
- Knowledge of marketing and niche metrics: CvR, Margin, LTV, ARPU, RR, GGR, NGR, etc.;
- Understanding of basic approaches to A/B testing and hypothesis testing to optimize marketing activities;
- Experience working with analytics tools: GA, Tableau, Power BI, Google Data Studio;
- Knowledge of market and competitor analysis methods
Responsibilities:
- Develop and execute retention strategies to improve customer engagement and reduce churn;
- Plan and manage multi-channel campaigns across the customer lifecycle;
Segment audiences and personalize communications/promotions based on user behavior and data insights;
- Analyze campaign performance, run A/B tests, and optimize for key KPIs (LTV, retention, churn);
- Collaborate with Product, BI, and Creative teams to ensure consistent and effective user experiences.
💌 Interested?
Telegram: ••••••••
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