Senior UA Manager (Paid Search)

Role: Senior UA Manager (Paid Search)
Company:Simple Life App
Format: Full-time | Remote within Europe
Salary: to be discussed during the interview

We are Simple Life — the #1 AI-powered health coaching app helping adults lose weight and build healthier habits without stress or extremes. Simple has 17M+ downloads, 300K+ 5-star reviews, and a global team building a product with real impact.

We’re looking for a high-autonomy Senior User Acquisition Manager to join our Paid Search Squad and own Google Ads end-to-end, including Search, GDN, Demand Gen and Performance Max.

WHAT YOU’LL DO:

• Own and scale paid user acquisition strategy across Google Ads and beyond.
• Plan, execute and optimize campaigns to hit business KPIs.
• Manage significant budgets and make smart budget allocation decisions to maximize ROAS.
• Build and lead scalable creative testing frameworks.
• Work closely with Creative, MarTech, Growth and Analytics teams.
• Dive deep into performance data, LTV, monetization and web funnels.
• Use dashboards, BI tools and analytics to understand what is working and why.
• Challenge ideas, propose improvements and take ownership of growth results.

WHAT WE EXPECT FROM YOU:

• Strong experience in user acquisition and paid performance marketing.
• Deep knowledge of Google Ads, or strong platform agility with proven experience in Meta, TikTok or similar channels.
• Proven track record managing large monthly budgets, ideally $300k+ per month.
• Experience with the US market.
• Hands-on experience with web funnels.
• Understanding of key performance metrics: ROAS, LTV, CPA, cohorts, monetization and funnel performance.

Apply: https://jobs.simple.life/jobs/7827407-senior-user-acquisition-manager