UA Manager

Values Value is a recruiting agency specializing in game development. We're currently searching for a UA Manager on behalf of our client — a publisher of hybrid-casual and midcore mobile games that helps developers quickly test, build, and launch their products.

This isn't a role for someone still finding their footing. Our client needs a seasoned, self-sufficient UA professional who has owned large-scale budgets — ideally $1M+/month in spend, with $500K+ as the floor. You've run campaigns on midcore, multiplayer, or other heavily in-app monetized titles, and you know how to drive performance at scale without hand-holding.

If you're the kind of person who comes in with a plan, executes independently, and pushes spend profitably — this one's for you.

What are you working on?

• Platforms: Mobile

For which tasks (responsibilities)?

• Launch and manage paid UA campaigns across Facebook, Google Ads, AppLovin, and other in-app sources to drive installs for mobile games

• Optimize campaigns to hit KPIs and scale what works

• Analyze campaign and user performance: CPA, ARPPU, LTV, ROMI, CVR, Retention, and beyond

• Build hypotheses, test them, and draw conclusions quickly — we don't wait months for answers

• Contribute to product growth strategy — your ideas are heard here

What kind of professional are we looking for?

• 3+ years in mobile UA — or a strong mid-level with solid in-app experience in casual or midcore games

• Hands-on experience with Facebook Ads, Google Ads, or AppLovin — deep expertise in at least one, curiosity to run them all

• Fluent with mobile metrics in practice — you can read LTV curves, spot Retention anomalies, and actually calculate ROMI

• You actually play games and know the market from the inside — this one's not a checkbox

• You use AI tools in your workflow — not afraid to experiment

• English at a working level

• Proactive, fast, and energetic — you spot what needs to be done without waiting to be told

What is important for us in a person?

• Self-starter

You don't wait for a task — you spot what needs doing and get on with it

• Results-driven

You care about outcomes, not activity. Process is a means, not the goal

• Honest with yourself

If a hypothesis didn't work, you admit it fast and move on — no ego in bad ideas

• Fast switcher

You shift between tasks and priorities without losing quality or momentum

• Gamer by nature

You play games with a professional eye — and you understand why some mechanics stick

• Always learning

New ad formats, AI tools, market shifts — you're on it before anyone asks you to be

Why do we enjoy working here?

• Fully remote

• Flexible hours

• Fully official salary

• Paid vacation & sick leave

• Freedom to experiment

• Transparent management

The selection process

• Screening with recruiter.

• Interview with CMO

• Job offer

Apply

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