Ведущий CRM-менеджер (направление регулярных коммуникации)
Управление командой регулярных CRM-коммуникаций;
куулклевер (мясновъ, отдохни) · На сервисе с: 11.06.26 18:21
↑ Вакансия с автоподнятиемОсновные задачи:
- Управление командой регулярных CRM-коммуникаций;
- Разработка и реализация календаря регулярных коммуникаций (Email, SMS, Push, inapp, персональные предложения) с глубокой кастомизацией контента под целевые аудитории;
- Реализация ключевых целей подразделения в рамках регулярного контента: рост и развитие активной базы, удержание лояльных клиентов, стимулирование повторных продаж и кросс-сейла для расширения потребительской корзины.
- Проведение A/B тестов регулярных кампаний и аналитика (OR, CTR, конверсии, выручка);
- Контроль качества верстки и текстов коммуникации;
- Кросс-функциональное взаимодействие с командами;
- Постановка ТЗ аналитикам и ИТ на передачу событий, интеграцию данных и развитие архитектуры CDP.
Вы нам подходите, если:
- Знакомы с методами анализа, способны сравнивать данные и устанавливать причинно-следственные связи;
- Есть опыт работы в CRM-маркетинге или аналитике от 2 лет, опыт управления командой будет плюсом;
- Знаете логику работы современных CDP/CRM систем (экспертное знание Mindbox — как весомое преимущество);
- Понимаете методологию управления жизненным циклом клиента (ЖЦК / Lifecycle marketing), воронки лид-менеджмента и онбординга.
- Опыт работы с базой данных и умение написать несложные SQL-запросы (будет преимуществом);
- Умеете работать с большими объемами данных и проводить их анализ.
Мы предлагаем:
-
Работу в большой и слаженной команде маркетологов и аналитиков в структуре федеральной торгово-производственной компании;
-
Стабильную конкурентную оплату труда (полностью «белая» заработная плата);
-
Возможность профессионального роста и развития;
- График 5/2, фулл тайм;
- Ежемесячные корпоративные бонусные баллы и дегустации;
- Место работы: Нижний Новгород, офис в бизнес-парке Бугров, Ленинский район, Мотальный пер. д. 8, бесплатная парковка.
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