Off-page SEO & Online Reputation Manager (Fintech)
Location: Auckland, New Zealand (preferred; open to candidates outside NZ with remote trial)
ec markets · На сервисе с: 06.06.26 18:59
Location: Auckland, New Zealand (preferred; open to candidates outside NZ with remote trial)
Salary: Negotiable based on experience
Job Title: Off-page SEO & Online Reputation Manager
About EC Markets:
EC Markets is a globally recognized and regulated forex broker, committed to providing traders with innovative trading solutions, industry-leading platforms, and world-class support. With a growing presence in Asia, Europe, the Middle East, Australia, and now Latin America, EC Markets is expanding to better serve and support clients in the LATAM region.
About the Role:
The Off-page SEO & Online Reputation Manager is responsible for increasing the company’s visibility, authority, and reputation across the web outside of our own website. The focus is to build high-quality backlinks, expand our brand presence on third-party platforms, monitor search engine results pages (SERPs), and actively manage any negative or misleading content about the company.
Responsibilities:
- Develop and execute an off-page SEO strategy aligned with overall marketing and business goals.
- Build and maintain a systematic backlink acquisition program (e.g., outreach, partnerships, digital PR, guest posts).
- Identify and secure high-quality backlink opportunities from authoritative, relevant websites.
- Monitor backlink profile health (e.g., toxic links, broken links) and coordinate disavow or cleanup actions when needed.
- Track branded search results and ensure the first page of SERPs highlights positive, accurate information about the company.
- Identify negative, outdated, or misleading articles and work on strategies to respond, suppress, correct, or counterbalance them.
- Collaborate with Content and PR teams to publish positive brand stories, case studies, and thought-leadership pieces on external platforms.
- Manage and optimize company profiles on key third-party platforms (e.g., review sites, directories, social profiles, industry listings).
- Monitor and respond to online reviews and public feedback in cooperation with Customer Service and relevant teams.
- Use SEO and reputation monitoring tools (e.g., Google Search Console, Ahrefs, SEMrush, Mention) to track performance and insights.
- Prepare regular reports on off-page SEO performance, online reputation status, and key performance indicators progress.
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 3+ years of hands-on experience in SEO, with at least 1 year focused on off-page SEO or link building.
- Proven experience managing online reputation, brand mentions, or digital PR campaigns is strongly preferred.
- Solid understanding of search engine algorithms, link quality factors, and best practices for white-hat link building.
- Familiarity with major SEO tools (e.g., Ahrefs, SEMrush, Moz, Google Search Console, Google Analytics).
- Strong analytical skills with the ability to interpret data, identify trends, and make data-based recommendations.
- Excellent written communication skills (for outreach emails, responses, and content briefs).
- Strategic thinking with a hands-on, execution-focused mindset.
- Detail-oriented, organized, and consistent in following processes and documenting work.
- Strong problem-solving skills and a proactive approach to dealing with negative content and crises.
What We Offer:
- Competitive base salary + performance-based commissions.
- Career growth opportunities in a dynamic and multicultural environment.
- Role is open to candidates outside New Zealand. If you do not hold a valid New Zealand work visa, we will initially assess your performance through a remote working arrangement. For those based in Auckland, we may invite you for an in‑person interview as part of the process. Salary is negotiable based on your experience and location.
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Conditions:
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Our business is growing at an exponential scale.
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Non-bureaucratic management that focuses on results.
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Regular performance reviews to assess your progress.
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Remote setup with access to our hubs in Dubai, Yerevan, London and Belgrade.
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Compensation for medical expenses.
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Provision of necessary equipment.
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Employees get access to the most advanced AI models via mira.tg.
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20 working days of paid vacation annually.
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11 days off per year.
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14 days of paid sick leave to support your health and recovery when needed.
The Open Platform (TOP) is the leading tech company developing Web3 innovations in Telegram. TOP is fueling the Telegram economy through both foundational infrastructure and consumer-facing apps. By integrating blockchain technology into day-to-day digital activities, TOP is building a seamless, scalable platform designed for a billion users — accelerating the mass adoption of crypto.
TOP provides a powerful toolkit of funding, expertise, and technology resources, streamlining access to critical tools like wallets, developer resources, SDKs, APIs, and marketplaces. TOP also develops and supports leading ecosystem products including the Wallet in Telegram, Tonkeeper, STON.fi, Getgems, Tribute, and more.
We are looking for an SEO Specialist to build our organic presence from the ground up. This is a rare opportunity to own the entire SEO function — strategy, execution, and results.
Responsibilities:
- Own and execute a scalable global SEO strategy.
- Conduct regular technical SEO audits and drive implementation with the Product/Engineering team.
- Generate and validate SEO growth hypotheses.
- Build and manage a structured content production process (hire and manage copywriters, create briefs, ensure content quality).
- Develop and execute a link-building strategy.
- Track and analyze organic traffic, rankings, and conversions.
Requirements:
- 4+ years of hands-on SEO experience.
- Proven experience with international SEO projects across CIS, US, EU, and LATAM markets.
- Strong expertise in technical SEO, content SEO, and link building.
- Advanced knowledge of AI and SEO tools (such as Ahrefs, GSC, GA4, and SEMrush).
- Strong analytical skills and a high level of ownership.
- Experience managing copywriters and scaling content production.
- Upper-Intermediate English (B2) or higher.
- Experience with Webflow will be a plus.
Conditions:
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Our business is growing at an exponential scale.
-
Non-bureaucratic management that focuses on results.
-
Regular performance reviews to assess your progress.
-
Remote setup with access to our hubs in Dubai, Yerevan, London and Belgrade.
-
Compensation for medical expenses.
-
Provision of necessary equipment.
-
Employees get access to the most advanced AI models via mira.tg.
-
20 working days of paid vacation annually.
-
11 days off per year.
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14 days of paid sick leave to support your health and recovery when needed.
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