Маркетолог

Location

Toronto, Canada, with a flexible remote work policy.

About the company

A global commerce platform serving retail, hospitality, and golf businesses in over 100 countries. It unifies online and physical operations, multichannel sales, payments, and financial solutions for merchants.

Responsibilities

• Build and maintain reporting and dashboards that measure marketing effectiveness and support full-funnel programs.
• Produce recurring reports on leads, conversion rates, website traffic, and content engagement, and turn ambiguous marketing questions into actionable analyses.
• Improve data quality, completeness, and compliance across Google Analytics, Salesforce, and other systems, prioritizing automation and process improvement.
• Work cross-functionally with RevOps, Corporate Data, and Marketing teams to keep a single source of truth, and mentor junior analysts on a three-person team.

Requirements

• Advanced SQL skills; experience with BigQuery and GCP is an asset.
• Strong business acumen and the ability to translate business needs into data requirements.
• Advanced knowledge of Looker or similar BI tools such as Tableau or Power BI, plus expertise in data analysis.
• Experience with Google Analytics or other web analytics tools and knowledge of conversion rates and marketing metrics; appetite to apply AI solutions is expected.

Location

Manila, Philippines; relocation is required, with a hybrid-first setup.

About the company

A technology-driven financial company building a banking and lending platform for Southeast Asia, starting in the Philippines. It operates at significant scale across the region, with a globally distributed team and a hybrid-first working model.

Responsibilities

• Build and execute a digital employer brand strategy across priority markets and talent segments, turning the employee value proposition into targeted campaigns for engineering, data, and product audiences on LinkedIn, Telegram, Instagram, TikTok, Reddit, and other relevant channels.
• Create end-to-end talent marketing funnels, including audience segmentation, campaign mechanics, landing pages, lead capture, retargeting, and conversion, while using AI and automation to speed up research, content, and reporting.
• Grow employee advocacy by identifying and supporting digital ambassadors, and develop a credible employer presence in professional groups and niche online communities where target talent researches careers and relocation.
• Manage online reputation and brand mentions across search, communities, and review platforms, and track analytics that connect digital activity to qualified candidates from reach through to hire.

Requirements

• Solid experience in employer brand, talent or recruitment marketing, digital or growth marketing, or audience development, with the ability to build positioning and campaigns for specific audiences.
• Strong grasp of digital channel mechanics, especially LinkedIn organic and paid, and how audience behavior differs across platforms.
• Proven ability to build and optimize digital funnels and performance, linking activity to candidate quality and hiring outcomes, plus hands-on experience with UGC, employee advocacy, and landing pages or lightweight journeys built with no-code tools or a CMS.
• AI-native working style, an owner-builder mindset that takes initiatives from 0 to 1 and iterates quickly using data, and English at C1 level.

Location

Fully remote, full-time role open to candidates worldwide; the international team works remotely from various countries.

About the company

An international group of social discovery companies building online platforms that help people connect across cultures and regions and address loneliness and isolation.

The team brings together IT and product professionals working as digital nomads on globally used social entertainment products.

Responsibilities

• Form hypotheses from analytics, customer journey maps, business metrics, and lifecycle and loyalty data, and write business specifications with measurable expected effects.
• Run experiments across classic CRM channels (email, app and web push, SMS) and in-product channels such as pop-ups, banners, and chats, then analyze the results.
• Own a high-value CRM initiative, for example improving retention of high-ARPPU clients or preventing churn.
• Work proactively with stakeholders, product managers, UX and development teams, and data analysts, and initiate process and product improvements, new channels, and unconventional mechanics.

Requirements

• Hands-on experience with CRM/CDP systems, HTML, Google Sheets or Excel, Jira or Confluence, and BI tools.
• Solid understanding of CRM metrics such as OR, CR, CTOR, retention rate, churn rate, and unsub rate, plus key business metrics including revenue, ARPPU, and LTV.
• Strong Russian and English (B2 or higher) is mandatory.
• SQL experience is a plus.