Ведущий маркетолог

An overview of this role

As Principal Product Marketing Manager, Competitive, you own GitLab's competitive point of view on AI and agentic software development and serve as the authority on our market differentiation. You consult regularly with sales, product teams, investor relations, industry analysts, and leadership on competitive strategy and roadmap implications while publishing external thought leadership.

With deep experience in the modern SDLC and agentic tooling, you collaborate with developer advocacy and conduct primary market analysis to drive positioning, field assets, competitive plays, and partnership strategy.

In your first year, you will establish a defensible AI and agentic narrative and an agile operating rhythm that turns market signals into action.

Reporting to the Senior Director, Product & Solutions Marketing, you will operate with executive visibility and autonomy, measuring success by win rates, competitive displacements, and market leadership in the AI and agentic category.

Some examples of projects:

• Define GitLab's differentiated position against AI-native entrants competing for the SDLC
• Publish thought leadership that shapes how the market frames agentic development
• Assess new entrants and share relevant market-shaping insights across the company
• Shape partnership strategy based on competitive footing
• Arm executives with competitive narrative for customer and board conversations

What you'll do

• Own GitLab's competitive positioning for AI and agentic software development end to end, from primary landscape analysis through understanding of competitive tools and developer-level perceptions. And turn that into the narrative the field, analysts, and executives all use
• Own the operating rhythm that converts competitive signal into a position and action within days
• Give Product an opinionated read on what competitive movement means for roadmap sequencing, bringing evidence and a recommendation rather than a summary of what competitors shipped
• Build the compete assets, plays, and objection handling the field uses against named competitors, define the sales motion that moves win rate, then measure whether it did
• Partner with Growth and Campaigns on competitor displacement campaigns, accountable for their contribution to pipeline
• Brief Investor Relations, industry analysts, sales, and executive leadership with the same rigor, owning the competitive-landscape narrative with analysts and PMMs 
• Raise the competitive bar across the PMM team
• Ability to travel if needed and comply with the company's travel policy

What you'll bring

• Proven impact at the organizational and industry level
• Deep domain expertise in SDLC, DevSecOps, and agentic software development to engage technical buyers and executive audiences
• Track record of driving competitive positioning that delivers measurable win-rate impact
• Fluency in the AI/agentic coding landscape and competitor exposure areas
• Established thought leadership with industry recognition (speaking, publications, advisory roles)
• Experience briefing executives, investor relations, and industry analysts
• Ability to form and articulate a clear point of view quickly despite incomplete information
• Strong communication skills to translate complex technical concepts into clear narratives
• Practical experience using AI tools within your workflow
• Self-directed, data-driven mindset using win/loss insights to guide strategy

About the team

Product & Technical Marketing at GitLab is the engine behind how GitLab positions, launches, documents, and evangelizes its value proposition for enterprises worldwide. We connect GitLab's product capabilities to customers and prospects across technical personas and executive buyers, and we partner closely with Product Management, Product Design, Growth Marketing, Comms and Social, Field Enablement, Sales, and the broader go-to-market organization so what we build lands in market with clarity, impact, and relevance.

About the role

Responsibilities

• Campaign Preparation and Execution: Independently create, schedule, and execute marketing campaigns (email, push notifications, WhatsApp, in-app messages, banners) across multiple customer segments. 
• Optimize campaigns for delivery across time zones, devices, and customer preferences. 
• Ensure compliance with legal standards such as GDPR and other regional requirements. 
• Audience Segmentation: Design and implement custom segmentation strategies based on multidimensional criteria such as behavior, demographics, orders and ride history, and engagement levels. 
• Maintain dynamic customer segments that update automatically as data changes. 
• Trigger Campaign Configuration: Build and manage multi-step automated workflows, such as re-engagement, loyalty program adoption, or upselling campaigns, with minimal supervision. 
• Test and troubleshoot triggers to ensure proper execution and alignment with the customer lifecycle. 
• Testing and Optimization: Plan, execute, and document A/B and multivariate tests for key campaign elements, including design, timing, and messaging. 
• Use insights from testing to implement data-driven improvements across campaigns. 
• Perform regular performance reviews to refine optimization strategies. 
• Reporting and Analysis: Generate detailed reports on campaign performance, interpreting metrics like open rates, CTRs, conversions, and ROI. 
• Present data insights to stakeholders and provide actionable recommendations to improve rider and driver engagement. 
• Collaboration and Mentoring: Collaborate with cross-functional teams (content, design, analytics) to deliver campaigns. 
• Provide guidance and support to junior CRM specialists, including peer reviews and knowledge sharing.

Qualifications

• CRM Platform Proficiency: Independently execute at least five end-to-end campaigns quarterly using advanced CRM platform features (e.g., Bloomreach, Salesforce Marketing Cloud, HubSpot). 
• Build at least three advanced automations quarterly, such as multi-step workflows with branching logic (e.g., loyalty or churn prevention campaigns). 
• Complete at least two courses with intermediate certification for Bloomreach or demonstrate equivalent expertise.
• Data Analysis and Reporting: Create detailed reports with data visualizations for at least five campaigns quarterly, incorporating metrics like open rates, conversion rates, and ARPPU. 
• Work with datasets using tools like Excel or Google Sheets with advanced functions (e.g., INDEX/MATCH, QUERY).
• Present campaign insights to stakeholders in three formal presentations with actionable recommendations. 
• Digital Marketing Expertise: Apply intermediate-level knowledge of digital marketing strategies, including personalization, retargeting, and customer journey mapping. 
• Assist in the strategic planning of at least two multi-channel campaigns integrating email, WhatsApp, in-app, banners, and push notifications. 
• Advanced Data Handling: Segment audiences dynamically based on real-time data, using at least three different criteria simultaneously. 
• Ensure data compliance by implementing processes that align with GDPR/CCPA requirements for all campaigns.
• English Proficiency: Write comprehensive campaign briefs and reports in English, ensuring accuracy and clarity. 
• Lead or co-lead three cross-functional meetings in English, presenting updates or insights confidently. 
• Advanced Testing and Optimization: Conduct and analyze A/B tests for at least five campaigns quarterly, including testing subject lines, offers, layouts, and timing. 
• Implement changes based on test results, achieving measurable improvements in key KPIs (e.g., a 5 statistically significant lift in conversion). 
• Communication Deliverability: Monitor and resolve deliverability issues for campaigns. 
• Use tools like Postmaster Tools or delivery reports to troubleshoot spam issues and optimize sender reputation.

Benefits

• Help us challenge injustice by creating fair choices for millions of people across 47 countries.
• Develop your professional skills with access to mentoring, career consulting, and learning programs.
• Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
• Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
• Work alongside people who take initiative, speak openly, and challenge themselves to grow.
• Improve your language skills through co-financed courses and internal speaking clubs.

Bambit - агентство цифровой трансформации. Мы внедряем и разрабатываем

бизнес-приложения для Битрикс24 (Маркетплейс) - уже выпущено более 100 приложений.

Сейчас занимаем 1-е место в России среди разработчиков Битрикс24 по выручке.

Команда: руководитель, тех. лид, 5 разработчиков, 2 инженера по продукту, 1 бизнес-ассистент.

Обязанности

- Создание трафика для поиска пользователей Битрикс24

- Создание маркетинговых активностей для партнеров Битрикс24

- Отслеживание позиций в поисковой выдачи Маркетплейс Битрикс24

- Ведение канала Телеграм

- Эксперименты с новыми источниками трафика

- Постановка задач дизайнеру (изображения, видео, баннеры, интерфейсы)

Требования

- Опыт работы маркетологом от двух лет, наличие успешных кейсов по привлечению трафика

- Владение инструментами AI

- Умение ставить задачи команде, проверять результат

- Возможность работать без маркетинг бюджета

- Опыт рассылок. Как это сделать законно

Желательно (будет плюсом)

- Опыт работы с задачами Битрикс24

- Умение использовать ИИ для ускорения рабочих процессов

- Опыт работы в сфере B2B

Условия

- формат работы: в офисе (оплачивается коворкинг), выдается рабочий ноутбук

- Корпоративный аккаунт Claude и другие по необходимости

- 20 рабочих дней отпуска в году

- День рождения - оплачиваемый отгул

- График 5/2, Пн-Чт с 9 до 18, Пт с 9 до 17

- Оплата 1 раз в месяц - 8-го числа