Google Ads Specialist (PPC/Perfomance Specialist)

TripleTen is a leading online coding bootcamp that offers to learn coding and data analysis skills for tech industry jobs in less than a year in the US, Latin America, and Brazil.

Our research-based learning method is focused on ensuring that after completing our program, every student, regardless of their initial abilities, will find employment in tech industry with 100% money-back guarantee and 87% employment rate among our 6K+ graduates.

We are looking for a Senior User Acquisition Manager to launch and scale paid acquisition for our new online master’s degree programs offered in partnership with US universities. You will own acquisition from the first ad impression through to enrollment, with Meta Ads as your primary channel. Experience with Google Ads, particularly YouTube, is a strong plus.

• Launch paid acquisition from scratch for our new online master’s degree programs offered in partnership with US universities.
• Own acquisition strategy, budgets, and hands-on campaign execution, with Meta Ads as your primary channel. Experience with Google Ads and YouTube will allow you to test and develop these channels as well.
• Build, test, and scale acquisition funnels for a high-ticket B2C product, from the first ad impression through qualification, consultations, and enrollment.
• Optimize for qualified prospects and customer acquisition cost, using CRM data, sales call transcripts, and conversion rates across the funnel to guide decisions.
• Develop and rapidly test hypotheses around audiences, messaging, offers, creative formats, and landing pages. Scale what works and stop what doesn’t.
• Turn audience research and competitor insights into actionable creative briefs. Work with the team and external partners to produce and iterate on ads and landing pages.
• Set up advertising accounts, pixels, conversion events, and campaign tracking, with support from analytics and engineering teams where needed.
• Work closely with Sales to improve lead quality and build a qualified waitlist ahead of the opening of paid enrollment.

• 4+ years in performance marketing or user acquisition, with recent hands-on experience managing both Meta Ads and Google Ads, including audience acquisition through YouTube.
• Experience in acquisition-first or paid-marketing-first companies, where paid acquisition is a core driver of revenue.
• Proven success acquiring customers for high-ticket B2C products through multi-step funnels involving qualification, consultations, and sales conversations. Experience with products priced at $10,000+ is strongly preferred.
• Experience personally managing monthly advertising budgets of $50,000–$100,000 or more, with measurable business results.
• A track record of launching acquisition from scratch: setting up accounts and tracking, testing initial hypotheses, finding effective combinations of audiences, offers, and creatives, and scaling them.
• Strong hands-on Meta Ads expertise, including campaign structure, audience testing, pixel and conversion setup, creative experimentation, and budget optimization.
• Hands-on Google Ads expertise beyond Search, particularly YouTube and video-led acquisition for products that require consideration and demand generation.
• Full-funnel analytical skills: you work with CAC, ROMI, lead-to-call and call-to-sale conversion rates, and use CRM and BI data to assess performance beyond cost per lead.
• Practical experience with GA4, Google Tag Manager, advertising pixels, and conversion tracking. You can define conversion events and validate tracking, collaborating with analysts and engineers when needed.
• Experience testing offers, ad copy, creatives, and landing pages, and writing clear briefs for designers, content producers, and external partners.
• Confidence working independently in a new product environment, with limited historical data and no established acquisition playbook.
• AI tools are already part of your day-to-day workflow.
• Full professional English.
• Based within CET ±3 hours, with at least 2 hours of overlap with US Eastern Time.

• Competitive compensation: 4500-5000 USD Gross per month.
• Full-time remote contract with a flexible schedule.
• A close-knit, international team of thoughtful and driven professionals.
• All software licenses and remote work tools you need to be successful in a remote working environment (Slack, Miro, Notion, Zoom, etc).

Google Ads Media Buyer | Lead Generation

Ищем сильного специалиста, который умеет превращать рекламный бюджет в поток качественных лидов и масштабировать результат.

Мы — международная HR-компания, специализирующаяся на подборе персонала для работы в странах первого мира. Работаем с СНГ аудиторией и помогаем соискателям находить подходящие вакансии за рубежом.

Сейчас мы развиваем направление привлечения кандидатов через Google Ads и ищем опытного Media Buyer, который готов взять на себя запуск, оптимизацию и масштабирование рекламных кампаний.

ЧЕМ ПРЕДСТОИТ ЗАНИМАТЬСЯ

— Запускать и масштабировать рекламные кампании в Google Ads для привлечения соискателей.

— Разрабатывать и тестировать рекламные связки, гипотезы, креативы и посадочные страницы.

— Выстраивать эффективную воронку лидогенерации: от первого касания с рекламой до получения контакта или заполненной анкеты кандидата.

— Анализировать ключевые метрики: CPL, конверсию, качество лидов и окупаемость рекламных вложений.

— Оптимизировать кампании на основе данных, находить точки роста и снижать стоимость привлечения качественного лида.

— Масштабировать эффективные кампании и системно увеличивать объём привлечённого трафика.

— Взаимодействовать с командой для повышения качества лидов и эффективности всей воронки.

КОГО МЫ ИЩЕМ

Нам нужен не просто специалист, который умеет настраивать рекламные кабинеты, а человек, который понимает экономику трафика, самостоятельно находит решения и отвечает за результат.

Обязательные требования:

— Практический опыт работы с Google Ads и подтверждённые результаты рекламных кампаний.

— Опыт в Lead Generation, Performance Marketing или Media Buying.

— Понимание принципов работы поисковых и контекстно-медийных кампаний Google Ads.

— Умение работать с аналитикой, отслеживанием конверсий и атрибуцией.

— Опыт тестирования гипотез, оптимизации CPL и масштабирования рекламных кампаний.

— Навык анализа качества лидов, а не только количества заявок.

— Самостоятельность, системное мышление и ориентация на измеримый результат.

Будет преимуществом:

— Опыт работы с HR, recruitment, employment или другими направлениями лидогенерации.

— Опыт построения лидогенерационных воронок с последующей обработкой и сегментацией базы.

— Умение выстраивать полноценную систему аналитики и принимать решения на основании данных.

ЧТО МЫ ПРЕДЛАГАЕМ

— Работу в международной компании с понятной бизнес-задачей и потенциалом развития направления.

— Возможность влиять на стратегию закупки трафика и самостоятельно предлагать решения.

— Пространство для тестирования гипотез, развития эффективных связок и масштабирования результатов.

— Взаимодействие с командой, заинтересованной в росте показателей и развитии бизнеса.

— Условия сотрудничества и финансовую мотивацию, обсуждаемые индивидуально с кандидатом в зависимости от опыта и результатов.

! ! ! КАК ОТКЛИКНУТЬСЯ ! ! !

В отклике расскажите:

1) Сколько времени работаете с Google Ads и в каких вертикалях?

2) С какими объёмами рекламного бюджета работали?

3) Какие результаты показывали по CPL и объёму лидов?

4) Есть ли опыт масштабирования рекламных кампаний?

5) Какие гео и источники трафика знаете лучше всего?

6) Ваш telegram для связи

Hi there! Thanks for stopping by 👋

Are you actively looking for a new opportunity? Or just checking the market? Well… you might just be in the right place!

As a Conversion Optimization Manager, Growth, you’ll own the conversion rate optimization strategy for Lightspeed’s marketing websites, treating our digital experience as a product. You’ll partner closely with cross-functional stakeholders to identify opportunities, develop and test hypotheses, and implement data-driven improvements that enhance the user experience and drive conversion across the customer journey.

Reporting to the Senior Manager, Growth Marketing, the ideal candidate is a self-starter who thinks strategically and is proactive in delivering performance insights.

Location: Lightspeed is seeking candidates based in the Montreal, Quebec, or Toronto, Ontario regions. This role follows a hybrid work model, with an expectation to work from the office on Tuesdays, Wednesdays, and Thursdays.

Duration: This is a 12-month fixed-term contract, with the possibility of an extension or transition to a permanent, full-time position in the future.

What you’ll be doing:

• Own, develop, and execute a testing strategy to improve website conversion rates.

• Analyze website performance to identify variables that influence conversion and prioritize opportunities with the greatest potential impact.

• Manage the testing backlog and coordinate tasks across design, development, and content teams to support the execution of experiments.

• Proactively build relationships and collaborate with cross-functional stakeholders to define and drive the A/B testing roadmap.

• Partner with data analysts to identify meaningful performance metrics, measure experiment outcomes, and develop user-friendly reports.

• Serve as the subject matter expert on website user behavior, helping stakeholders understand and accurately interpret experiment results.

What you need to bring:

• A proven track record of owning and executing website conversion rate optimization (CRO) initiatives.

• Hands-on experience with A/B testing and experimentation tools, with a strong preference for Wingify (VWO); experience with Optimizely is an asset.

• A strong understanding of CRO fundamentals, statistics, and probability.

• Advanced proficiency in GA4, Looker, and Looker Studio, with the ability to independently build and interpret standard reports.

• Strong project management and communication skills, with the ability to manage multiple priorities and coordinate cross-functional initiatives.

• Experience designing and running website experiments on high-traffic domains.

• The ability to clearly communicate experiment objectives, insights, and results to non-technical audiences.

• Strong relationship-building skills and the ability to influence stakeholders and drive alignment across teams.

• As a global company with employees and clients outside of Quebec, fluency in English as a working language is required for this position.

Even better if you have, but not necessary:

• Knowledge of HTML, CSS, and JavaScript.

• Experience working in a B2B environment.

• Experience managing or optimizing websites across multiple region

We know that people are more than what’s on their CV. If you’re unsure that you have the right profile for the role... hit the ‘Apply’ button and give it a try!

You’ll enjoy:

• A flexible work environment that empowers you to do your best work

• A culture that celebrates performance

• The chance to make an impact in a team that’s big enough for career growth, but lean enough to make your voice heard

• Career-defining opportunities

Plus benefits designed to keep you happy, healthy and fulfilled.

• Flexible paid time off and remote work policies

• Equity options, because this is your company too

• Contributions to your pension plan. Your future matters

• Training opportunities to grow your skills and career

• Health and wellness credit so you feel your best

• Time off to volunteer and give back to your community

• Interest groups, employee led networks, social committees to sponsored sports teams

• Computer purchase program to get your personal Macbook

• Enhanced parental leave to support growing families

Fuel your growth. Find your people.

At Lightspeed, your growth is our priority. We invest in you with continuous learning opportunities, global mobility and benefits designed to support you—all within a driven, diverse and inclusive team that’s passionate about empowering our communities

#LI-DS1

To all recruitment agencies: Lightspeed does not accept unsolicited agency resumes. If we have not directly engaged your company in writing to supply candidates for a specific vacancy, Lightspeed will not be responsible for any fees related to unsolicited resumes.

Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier-free workplace. Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Where to from here?

Obviously, this has to be mutually beneficial: we want you to step into a role you love, and we want to offer you a place you’re proud to come to every day. For a glimpse into our world check out our career page here.

Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreal’s gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.

Who we are:

Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.

Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.

Lightspeed handles your information in accordance with our Applicant Privacy Statement.