Head of Growth/Organic - Letaido

В связи с расширением и успешным продвижением по карьерной лестнице текущих сотрудников ищем специалиста на позицию менеджера по DIGITAL для клиента "Coca Cola". Рассматриваем кандидатов среднего и высшего уровня работы.

DASM Group - крупнейшая и лидирующая группа рекламных агентств в Казахстане, странах Центральной Азии, на Кавказе и в Монголии.

DASM Group в Узбекистане - это 4 специализированных агентств! Наша история - это 17 лет уникального опыта, традиций и новаторства.

Наша работа направлена на постоянное совершенствование рекламных и коммуникационных технологий, построение долгосрочных отношений с клиентами.

Мы ценим каждого сотрудника и клиента, у нас сложные задачи и мы находим самые лучшие в мире решения, используя накопленный опыт, творческий и интеллектуальный потенциал команды, где работают профессионалы своего дела. Раскрывая потенциал каждого, мы растем и развиваемся вместе.

Ваши обязанности:

Наши требования к Вам:

Условия, которые мы можем Вам предоставить:

• График работы - 5/2, с 09.30 до 18.30;
• Заработная плата обговаривается во время интервью;
• Испытательный срок - 3 месяца;
• Официальное оформление согласно ТК РУз;
• Карьерный вертикальный рост;
• Современный комфортабельный офис (находится в центре города, ориентир - 200 метров от метро "Машинасозлар", напротив Больницы Железнодорожников);
• Молодежный коллектив, адекватное руководство.

About the Role

We're looking for a Brand Social Media Specialist who lives and breathes social platforms. This role is about crafting snappy, humorous, and insightful copy that captures attention, drives engagement, and truly reflects Ahrefs' distinct brand voice across all our social channels. If you instinctively know the right meme, caption, or trend to jump on, and can translate complex ideas into shareable, human-centric content, you'll thrive here.

This role is based out of one of our offices — Palo Alto, Cambridge (MA), Singapore or Tokyo. You can be based in whichever of these you have the legal right to work in, but this is an on-site role: we're looking for someone who'll be in the office with the team.

Responsibilities

• Own our social media presence, defining and executing the daily content strategy across key platforms like X/Twitter, LinkedIn, YouTube Community, Instagram, and Reddit.
• Translate our brand's unique voice into engaging, platform-specific copy that ranges from witty and
  humorous to insightful and straightforward.
• Stay relentlessly up-to-date with social media trends, platform changes, and emerging formats, ensuring Ahrefs' content is always relevant and ahead of the curve.
• Develop and curate a steady stream of original social content based on company news, product updates, industry insights, and broader cultural moments.
• Repurpose longer-form content (blog posts, videos) into concise, compelling social-first formats designed for maximum shareability and impact.
• Experiment with new content types, hooks, cadences, and storytelling approaches to continuously optimise engagement and reach.
• Collaborate with the broader marketing team, product, and content creators to ensure social messaging aligns with overall brand campaigns and objectives.
• Monitor social performance and engagement metrics to understand what resonates and adapt strategies accordingly.

Requirements

Must have:

• Proven experience managing social media for a brand, demonstrating a deep understanding of platform nuances and audience behaviours.
• Exceptional command of language with a portfolio showcasing your ability to write concise, engaging, and often humorous social copy.
• A natural instinct for current internet culture, trends, and the ability to leverage them authentically for brand communication.
• Strong editorial judgment and the ability to turn complex or technical topics into simple, compelling social content.
• Self-driven and autonomous: you can identify opportunities, execute ideas, and iterate without constant oversight.

Nice to have:

• Experience working in the SaaS industry or with B2B tech brands.
• Familiarity with Ahrefs' tools and the SEO/marketing landscape.
• Skills in basic image/video creation or editing for social media.

What Success Looks Like

In 6 months: You'll have established a clear, consistent, and engaging voice for Ahrefs across our primary social channels. Our social engagement will show a noticeable uptick in likes, shares, comments, and conversation quality. You'll be actively contributing fresh, timely ideas to our content calendar, and your ability to spot and capitalise on relevant trends will be evident.

In 1 year: Our social media presence will be a significant and growing channel for brand awareness and lead generation. You'll have demonstrably increased our social media exposure, engagement rates, and follower count across all key platforms, directly correlating with an increase in qualified leads and product market growth initiatives. You'll be seen as the go-to expert for all things social at Ahrefs, innovating and pushing our brand boundaries.

Why Ahrefs?

At Ahrefs, we believe in empowering people to do their best work without micromanagement. You'll have the autonomy to make smart decisions and truly own our social media voice, directly shaping how millions of marketers and businesses perceive our brand. We're a company that values honesty, results, and simple solutions over complex ones. Come join a smart, collaborative team where your words will make a real impact.

Location: Palo Alto, Cambridge (MA), Singapore or Tokyo — on-site

This role is based out of Ahrefs' global HQ in Singapore. While the role is focused on the Indonesian market, you'll be based in the Singapore office alongside the wider marketing team. This is an on-site role.

About the Role

We're looking for a Marketing manager to drive our growth in Indonesia. This isn't just about translating global campaigns; it's about building a localised strategy from the ground up, tailored specifically for the Indonesian market. You'll be working to make Ahrefs a household name among Indonesian marketers and businesses.

Responsibilities

• Serve as the driving force behind Ahrefs' marketing efforts in the Indonesian speaking market, taking a hands-on approach to all aspects of the marketing mix
• Develop and execute common sense marketing strategies to drive brand awareness, lead generation, and customer acquisition
• Directly manage the creation and localisation of content, including blog posts, social media updates, email campaigns, and other digital assets
• Manage all Indonesia related marketing activities including content creation, events, partnerships, and public relations.
• Lead offers in educating the Indonesian market in SEO/AI Search/AI Marketing best practices, placing Ahrefs front and centre.
• Organise and participate in key marketing events, such as networking events, conferences and customer meetups, to build relationships and generate leads
• Analyze market trends, competitor activities, and customer insights to identify opportunities and continuously optimise marketing initiatives
• Report on performance to senior leadership

Requirements

• Significant years of proven experience with results in marketing leadership roles, preferably in the technology or SaaS industry. Primarily focused on localisation and adapting content from English-speaking markets to Indonesian-speaking audiences, creating promotional materials, and organising local meetups.
• Good knowledge in using Ahrefs product and understanding of its application in the Indonesian market.
• Experience in SEO/AI visibility is considered a big plus
• Proven track record of developing and executing successful marketing strategies in the Indonesian market. Ideally bringing a global brand to the market.
• Ability to go after quick wins in the first few months in the role, keep what’s working, and develop a mid- to long-term strategy tailored to the local market while working as a one-person team (to start with).
• Excellent content creation and digital marketing skills, with the ability to produce high-quality assets
• Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams
• Native in Bahasa, Indonesia and fluent in English, both written and verbal

What Success Looks Like

In 6 months: You've developed and launched the core localised content strategy for Indonesia, resulting in a measurable increase in organic search traffic and engagement from the target audience. We see active participation in at least two key local online communities, and you've identified key influencers for future collaborations. The first localized assets (e.g., specific landing pages, blog posts) are consistently outranking competitors for relevant Indonesian keywords.

In 1 year:Ahrefs is a recognised and respected brand within the Indonesian marketing community, driven by your efforts. You've established Ahrefs as a go-to resource for SEO and marketing insights in Indonesia. We've seen a significant increase in MQLs from the region, directly attributable to your localized content and community initiatives. You've identified a clear path for future market expansion and potentially started building out a small, specialised local team.

Why Ahrefs?

We believe in empowering smart people to make big decisions. As our Head of Marketing for Indonesia, you won't be managing a rigid process; you'll be building a market. We don't micromanage. Instead, we trust you to identify opportunities, iterate quickly, and drive tangible results that directly impact our growth in a critical market. You’ll have the autonomy to make things run, then right, then better, all while working with a product that truly helps marketers.

Location: Singapore — on-site