Руководитель отдела SEO-контента и Outreach

Метеора — это не просто агентство недвижимости, это профессиональная медийная экосистема в самом сердце Москвы.

За 2024–2025 годы мы кратно увеличили объемы продаж и средний чек благодаря мощнейшему контент-маркетингу (YouTube, Дзен, ВК, Telegram).

Нам нужен человек, который будет системно привлекать новых клиентов, развивать бренд агентства и увеличивать количество качественных обращений.

Что предстоит делать:

• Главная задача - системная лидогенерация через собственный контент компании;

• Контроль работы подрядчиков (YouTube-студия, рилсмейкеры, копирайтеры, дизайнеры и т.д.);

• Согласование и корректировка контент-плана и стратегии продвижения на всех площадках;

• Запуск направления influence-маркетинга

• Поиск и запуск новых каналов привлечения, тестирование гипотез;

• Сбор материалов и и составление офферов для контента и рекламы;

• Проверка материалов перед публикацией, составление правок и контроль их исполнения;

• Анализ результатов работы - охваты, количество подписчиков, лидов, стоимость лида и сделки. Корректировка стратегии и контент-плана при необходимости;

• Ведение отчетности;

• Анализ конкурентов, сбор лучших практик, внедрение их в наш контент и рекламу;

• Опыт работы в контент-маркетинге и ведения соц.сетей компании (YouTube, Insta, Телеграм и т.д.). Самостоятельно, или силами подрядчиков, не принципиально

• Опыт платных интеграций и работы с блогерами

• Практические знания в построении воронок привлечения клиентов с контента

• Опыт в самостоятельной настройке квизов и чат-ботов, знание основных инструментов и сервисов

• Есть оцифрованный для бизнеса результат работы - просмотры, подписчики, лиды, сделки

• Опыт работы в сфере недвижимости (в первую очередь агентства, либо застройщики, загородная недвижимость, дизайн интерьеров и ремонт) будет большим преимуществом

• Проактивная позиция, инициативность и постоянный поиск возможностей для улучшения результатов

Будет большим преимуществом:

• Опыт продвижения объектов недвижимости.

• Навыки работы с Google Analytics / Looker Studio / CRM.

• Опыт работы с Meta Ads и Google Ads.

• Понимание SEO.

• Опыт создания контента и ведения соцсетей.

• Кейсы с конкретными результатами: заявки, CPL, ROMI, продажи.

Что мы предлагаем:

• Свобода в выборе инструментов и возможность реализовывать свои идеи;
• Гибридный формат работы, 80% времени удаленно. Личные встречи только на собраниях компании и съемках;
• Оклад+ KPI;

• Вы не выстраиваете лидогенерацию с нуля. Основные механики и воронки уже работают и приносят клиентов. Их нужно только усилять и докручивать;

• Не нужно создавать контент “руками”, нужно только грамотно управлять работой подрядчиков, которые уже есть;

• Есть возможность роста дохода при значительном увеличении количества клиентов в результате ваших действий;

• Кураторство основателя компании на время испытательного срока, передача всех наработок и опыта 2х лет ведения контента;

• Возможность профессионального и карьерного роста.;

Если интересно, присылаете отклик и напишите в сопроводительном письме:
2–3 примера проектов/кейсов, которыми вы гордитесь. Особенно интересно увидеть конкретные цифры: какой был бюджет, сколько получили заявок, какая была стоимость лида и какой результат получили в итоге.

Если вы умеете превращать маркетинговый бюджет в квалифицированные заявки клиентов — будем рады познакомиться.

We're hiring an SMM, PR & Content Manager to turn IRBIS into a brand people follow, talk about, and call. You will own our social presence end to end, from strategy and scripts to filming prep and posting, plus our PR, our Snow Leopard Conservation initiative, and company events.
This is not a "post three times a week" job. Success means content that reaches 10,000+ views, builds a real fan base, and brings in leads that turn into booked jobs.

What you'll do

1. Social media & content strategy

• Build and run the content strategy for every IRBIS channel, with a monthly content calendar.
• Create content that consistently hits 10,000+ views and generates leads that convert into booked jobs.
• Grow IRBIS from a strong local name into a brand with an international-level look and voice, and a loyal audience of fans.
• Spot trends early and turn them into IRBIS content fast.

2. Content production

• Come up with ideas, write scripts and scenarios, and plan every shoot.
• Footage is filmed in San Jose by our leadership and technicians. Prepare them to film: brief them, coach them on camera, and give them simple shot lists they can follow in the field.
• Collect raw footage and work with our video editor to deliver finished content.
• Cut platform-specific versions of each video (length, aspect ratio, hooks, captions) and post them everywhere they fit.

3. Field content & listings

• Work with project managers and technicians to collect photos and videos from jobs, and independently turn them into content.
• Contact clients to get their consent and schedule on-site video filming.
• Post job photos and videos to Google Business Profile and Yelp on a regular cadence.
• Build and maintain the project portfolio on our website.

4. SEO collaboration

• Work with the SEO team to plan, create, and post content that supports our rankings.
• Follow SEO guidance on keywords, titles, descriptions, and tags so our content is easy to find and relevant.

5. PR

• Own IRBIS public relations: build relationships with local news, press, and journalists.
• Write and place at least 2 organic articles per month on outside platforms.
• Grow backlinks and brand mentions.
• Partner with other businesses for cross-posting and co-marketing.
• Find and book podcasts, interviews, publications, and award opportunities.

6. Snow Leopard Conservation

• Support and grow our Snow Leopard Conservation initiative.
• Find new ways to build the IRBIS brand around this mission: partnerships, campaigns, content series, and community activations.

7. Events

• Manage company events remotely from planning to follow-up, working with our on-site team.
• Work with event organizers and find new events that bring in leads and brand visibility.
• Hire and coordinate event staff.
• Track leads and results from every event.

What you bring

• 3+ years in social media, content, or PR, with a portfolio of content you created that hit real numbers.
• Proven ability to write scripts and hooks that make short-form video perform.
• Hands-on experience with every platform above, including what each algorithm rewards.
• Experience directing shoots and coaching non-actors on camera, including remotely over video call.
• PR experience: pitching press, placing articles, earning backlinks.
• Strong written English and a natural, human storytelling voice.
• Comfort with analytics and turning numbers into decisions.
• Organized enough to run content, PR, and events at the same time without dropping balls.

Nice to have

• Home services, trades, or local service business experience.
• Basic video editing (CapCut, Premiere, or similar) to make quick cuts yourself.
• Event planning or community management experience.
• Background in cause-driven or conservation marketing.

WORKING CONDITIONS:

• Working hours: 7am–1pm PST, Mon–Fri, remaining hours flexible.
• Work for the American market.
• Work in a rapidly developing company.

The IT company Andersen invites a Content Editor to join the team.

Andersen is a pre-IPO software development company that provides a full cycle of services. For over 19 years, we have been helping enterprises and middle-sized firms transform their businesses by creating effective digital solutions using innovative technologies.

– Managing the entire document queue by stages: topic, validation, technical brief, text, review, fact-check, approval, design, publication.

– Maintaining checklists at each stage and ensuring documents do not formally pass a stage.

– Prioritizing the queue for design when internal stakeholders compete.

– Validating the topic before writing: checking with practice leads that the topic sells and that internal substance exists.

– Writing core documents herself: central whitepapers, documents for key campaigns, rewriting materials after expert feedback.

– Researching topics where no one internally has expertise and presenting the results to the team.

– Performing final checks before submission: numbers in the body vs. numbers in charts, dates, duplicate sections, style violations.

– Being responsible for ensuring every fact in a published document has a source.

– 3+ years of experience in B2B content.

– Portfolio: two or more long-form pieces for a corporate buyer (whitepaper, analytical report, executive brief), plus an example of editing someone else’s text.

– Understanding of enterprise IT: AI, Cloud, Managed IT services, Security, Compliance — topics and trends.

– Experience working with sources: analytical agency reports, vendor research, academic publications; ability to distinguish methodology from marketing claims.

– Skill in interviewing technical experts.

– Experience managing a content pipeline in a tracker: stages, deadlines, priorities.

– English proficiency at Advanced level or higher.

– Journalistic or editorial background in a business or technology publication.

– German or Polish at proofreading level for localization.

– Experience with or understanding of SEO fundamentals.

• Andersen cooperates with such companies as Siemens, Johnson & Johnson, AstraZeneca, BNP Paribas, Allianz, Ryanair, TUI, Verivox, Media Markt, etc..
• For the past four years, our company has been growing annually by 60–100%, and we constantly involve top-notch specialists in our team.
• Andersen has mentoring and adaptation systems for new employees, and transparent performance review and assessment systems will allow you to determine your development path and plan your growth.
• The most important thing that we value in our employees is a commitment to continuous learning. The company supports them in this and gives them access to the best educational platforms, seminars, and practices. In addition, for over 19 years, Andersen has assembled a huge knowledge base and established a robust resource management institution.
• We have been strengthening our expertise since 2007. During this time, we have formed excellent teams with streamlined processes, where you can learn something new from your colleagues every day and enjoy your work.
• We are a cool young team of like-minded people communicating informally.
• You'll have a stable and competitive salary and an extensive benefits package.
• At Andersen, we have many different ways to grow. You can improve as a specialist or a manager, and all your activities will be decently rewarded.

Join us!