LinkedIn Outreach Specialist

Менеджер по рекламе и продвижению (Ozon, Wildberries, Яндекс Маркет + Яндекс Директ)
Зарплата: обсуждается на собеседовании
Тип занятости: полная занятость, полный день
Опыт работы: от 3-х лет (желательно с реальными кейсами вывода в ТОП-1)

Компания Дизион является лидером продаж на МП в нишах "товары для полости рта", "воски для депиляции" и "детские товары".
Мы ищем лучшего. Того, кто умеет делать ТОП-1 Мы не ищем специалистов «средней руки». Наша задача — доминировать в выдаче. Мы ищем того, кто уже не раз доказывал: карточка под его управлением встает на первую позицию и удерживается там.

Ключевая задача (на которую смотрим в первую очередь)
Вывод и удержание карточек товара на позиции №1 в органической и рекламной выдаче на всех трех ключевых маркетплейсах.
Мы ищем человека, у которого в портфолио есть завершенные кейсы, где карточка за его плечами поднялась с низов или середины в ТОП-1 и стабильно генерировала максимальную выручку и маржинальность.

Чем предстоит заниматься
1. Реклама на маркетплейсах (с фокусом на ТОП):
Настройка и ведение рекламных кампаний на Ozon (поиск, авто/ручные), Wildberries (авто, поисковые фразы, каталог, акции), Яндекс Маркете (внутренняя реклама, участие в акциях, приоритет выкупа) — именно для достижения ТОП-1.
Запуск тестов на дополнительных площадках (Детский Мир, Лавка, Самокат, Мегамаркет) с дальнейшим масштабированием.
Ежедневный контроль метрик: CTR, ДРР, конверсия, охват, позиции.
Оперативная оптимизация под первую строчку выдачи.
Стоп-лист убыточных кампаний и SKU, перераспределение бюджета на самые эффективные каналы.

2. Продвижение сайта и внешние каналы:
Ведение кампаний в Яндекс Директ (поиск, РСЯ, ретаргетинг, товарные фиды).
Настройка VK Ads и других CPC-площадок.
Сбор семантики, минус-слова, A/B-тесты объявлений и посадочных страниц. Отслеживание сквозной аналитики: заявка → заказ → выручка.

3. Контент и конверсия карточки (важно для ТОП-1):
Жесткий контроль контента: фото, видео, описание, характеристики, ключи — все должно быть заточено под победу в ранжировании.
Улучшение CTR и выкупаемости, работа с отзывами и рейтингом (до 5.0).
SEO-оптимизация карточек для внутреннего поиска маркетплейсов.

4. Логистика как часть стратегии ТОП-1:
В работе необходимо учитывать остатки и географию складов, товар должен быть доступен мгновенно (срок доставки 1–2 дня) на Ozon/WB/Я.Маркете.
Координация с отделом закупок и складом, чтобы реклама и органика работали на товар, который всегда в наличии.

5. Аналитика и отчетность:
Регулярные отчеты: расход / выручка / ДРР / CTR / конверсия / динамика позиций (до ТОП-1).
Еженедельные сводки руководству с анализом эффективности и планом на следующую неделю.
Контроль общего бюджета на рекламу и его перераспределение в пользу самых ROI-каналов.

Наши требования к кандидату

Опыт вывода карточек в ТОП-1 на Ozon, Wildberries и/или Яндекс Маркете Опыт настройки рекламы на МП от 3 лет. Практика ведения Яндекс Директ (поиск, РСЯ, товарные кампании).
Уверенная работа с Excel / Google Таблицами, умение делать выводы из данных и быстро внедрять изменения.
Готовность расширять зону ответственности на новые маркетплейсы и рекламные каналы.
Амбиции, драйв и желание быть лучшим в своей сфере.

Будет плюсом
Реальные кейсы с подтверждением (скрины кабинетов, графики позиций, ДРР до/после).
Опыт работы с высококонкурентными нишами (одежда, детские товары, FMCG и др.). Навыки работы с сервисами сквозной аналитики.

Условия работы
Официальное оформление по ТК РФ.
Полная занятость в комфортном офисе.
Реальный бюджет на рекламу — мы не экономим на инструментах. Полная свобода в принятии решений по оптимизации и стратегии.
Работа с командой, нацеленной только на первое место.
Конкурентная оплата труда, обсуждаемая индивидуально по результатам собеседования.

Как мы будем оценивать кандидата на собеседовании
Мы ждем, что вы:
Покажете конкретные примеры, как вашими действиями карточки выходили в топ. Расскажете, как вы отчитывались по ДРР и CTR и какие оптимизации проводили. Предложите план действий на первые 90 дней: как снизить средний ДРР за 4 недели и наладить ежедневную отчетность.

Andersen is hiring a Salesforce Consultant with German for a project enhancing a Salesforce ecosystem and delivering scalable CRM solutions for the energy sector.

Our customer is an electricity transmission system operator responsible for the reliable and secure operation of high-voltage power infrastructure. It invests in grid modernization, digitalization, cybersecurity, and the integration of renewable energy sources. Its long-term strategy focuses on strengthening network resilience, improving operational efficiency, and supporting the transition toward a more sustainable energy system.

The project is focused on supporting and enhancing the Salesforce ecosystem for an energy infrastructure company. It includes developing new CRM capabilities, automating and optimizing business processes, and ensuring platform stability, scalability, and continuous improvement of the user experience.

• Eliciting, analyzing, and validating business requirements in close collaboration with stakeholders across business, IT, and management.
• Translating business needs into scalable and efficient Salesforce solutions aligned with best practices.
• Leading and coordinating the full implementation lifecycle, from requirement gathering through design, development, testing, and deployment.
• Ensuring that delivered solutions provide measurable business value and meet defined objectives.
• Acting as a liaison between technical teams and business stakeholders, ensuring clear communication and alignment.
• Providing expert guidance on Salesforce capabilities, architecture decisions, and CRM strategy.
• Supporting continuous improvement of Salesforce applications and processes.
• Preparing and maintaining comprehensive documentation, including solution designs and process descriptions.
• Facilitating knowledge transfer to client teams and ensuring long-term solution sustainability.
• Collaborating with cross-functional teams to ensure high-quality delivery and adherence to project standards.

• Hands-on experience as a Salesforce Consultant for 2+ years.
• Strong expertise in business analysis, requirements engineering, and stakeholder management.
• Salesforce Certified Business Analyst.
• Solid understanding of Salesforce platform capabilities and ecosystems.
• Experience translating complex business requirements into technical solutions.
• Familiarity with Salesforce implementation lifecycle and delivery methodologies.
• Level of English – from Upper-Intermediate or above.
• Level of German – from Advanced or above.

• Proven project experience supported by references.
• Ability to work in a client-facing role in an international environment.
• Willingness to participate in on-site activities when required.
• Additional Salesforce certifications (e.g., Platform App Builder, Service Cloud, Experience Cloud, Data Cloud, Tableau).

• Andersen cooperates with such companies as Siemens, Johnson & Johnson, AstraZeneca, BNP Paribas, Allianz, Ryanair, TUI, Verivox, Media Markt, etc..
• For the past four years, our company has been growing annually by 60–100%, and we constantly involve top-notch specialists in our team.
• Andersen has mentoring and adaptation systems for new employees, and transparent performance review and assessment systems will allow you to determine your development path and plan your growth.
• The most important thing that we value in our employees is a commitment to continuous learning. The company supports them in this and gives them access to the best educational platforms, seminars, and practices. In addition, for over 19 years, Andersen has assembled a huge knowledge base and established a robust resource management institution.
• We have been strengthening our expertise since 2007. During this time, we have formed excellent teams with streamlined processes, where you can learn something new from your colleagues every day and enjoy your work.
• We are a cool young team of like-minded people communicating informally.
• You'll have a stable and competitive salary and an extensive benefits package.
• At Andersen, we have many different ways to grow. You can improve as a specialist or a manager, and all your activities will be decently rewarded.

Join us!

The IT company Andersen invites a SEO & Generative Engine Optimization Specialist to join the team.

Andersen is a pre-IPO software development company that provides a full cycle of services. For over 19 years, we have been helping enterprises and middle-sized firms transform their businesses by creating effective digital solutions using innovative technologies.

– Developing and implementing an SEO strategy for the corporate website with a focus on organic traffic, conversions, and qualified leads.

– Conducting technical and SEO audits, identifying growth opportunities, and building optimization roadmaps.

– Managing on-page and internal SEO optimization across the entire website.

– Managing keyword research, search demand analysis, site structure, query clustering, and page targeting.

– Optimizing titles, descriptions, headings, internal linking, URL structure, schema markup, and other on-page SEO elements.

– Defining technical SEO requirements and tasks for development teams.

– Monitoring indexing, crawlability, Core Web Vitals, rankings, organic traffic, conversions, and leads.

– Defining SEO requirements for articles, landing pages, case studies, research, whitepapers, and other company content.

– Developing Generative Engine Optimization as a separate organic growth track.

– Analyzing how the company, its services, expertise, and content are represented in AI-generated answers and generative search.

– Optimizing content to increase the likelihood of being mentioned, cited, or displayed in AI systems.

– Testing new approaches to GEO, AI search optimization, and LLM discovery.

– Developing off-page SEO and the company’s link building strategy.

– Managing a team of link building specialists: building processes, defining goals and KPIs, monitoring execution and quality.

– Analyzing the company’s and competitors’ link profiles, developing new channels for acquiring relevant, high-quality links.

– Hands-on experience growing corporate or large commercial websites through SEO.

– Strong knowledge of technical SEO, on-page SEO, content SEO, and off-page SEO.

– Deep understanding of search engines, indexing, crawling, ranking factors, and search intent.

– Experience optimizing websites, landing pages, keyword research, and clustering.

– Experience optimizing articles, research, whitepapers, landing pages, and other content.

– Hands-on link building experience and managing link building specialists/contractors.

– Strong knowledge of Google Search Console, Google Analytics, and professional SEO platforms.

– Ability to analyze SEO metrics, conversions, and impact on lead generation.

– Understanding of modern Generative Engine Optimization principles and AI search.

– Ability to independently develop hypotheses, test them, and take responsibility for results.

– English proficiency at Intermediate level or higher.

– Proven track record of successful promotion in AI.

– Hands-on GEO experience, visibility in AI-generated answers and generative search, use of AI/LLM tools for SEO.

– Experience in B2B/IT SEO and international SEO, including structured data and schema markup.

– Managing an SEO team or link building/Digital PR team.

– Focus on MQL, SQL, and business metrics.

• Andersen cooperates with such businesses as Samsung, Johnson & Johnson, Ryanair, Europcar, TUI, Verivox, Shypple, etc..
• We offer the opportunity to gain experience in developing business relationships with the world's largest brands, as well as large-scale projects using cutting-edge technologies.
• Interesting and high-profile deals, negotiation practice, and communication with C-level people.
• The most important thing that we value in our employees is a commitment to continuous learning. The company supports them in this and gives them access to the best educational platforms, seminars, and practices. In addition, for over 19 years, Andersen has assembled a huge knowledge base and established a robust resource management institution.
• We have been strengthening our expertise since 2007. During this time, we have formed excellent teams with streamlined processes, where you can learn something new from your colleagues every day and enjoy your work.
• We at Andersen have many different ways to grow. You can improve as a specialist or a manager, and all your activities will be decently rewarded.

Join us!