Специалист по связям с общественностью

Обязанности:

Организация и координация PR-активностей (задачи не предполагают единоличное ручное выполнение — под узкие задачи привлекаются внешние фрилансеры и подрядчики)

Работа с отраслевыми и бизнес-СМИ

• Выбор площадок: отбор 3–7 ключевых медиа (промышленность, энергетика, строительство, ЦОДы).
• Подготовка материалов: написание и выпуск колонок, кейсов, комментариев и релизов (с привлечением наших инженеров и внутренних экспертов, использованием AI-инструментов и рерайтом удачных текстов под разные форматы).
• Дистрибуция: размещение материалов на внешних ресурсах (СМИ, блоги, РБК Компании, соцсети).

Участие в выставках и мероприятиях

• Подбор событий: поиск и оценка профильных выставок и форумов и отраслевых конференций.
• Переговоры с организаторами: согласование спецусловий, скидок на участие и бесплатных слотов для выступлений экспертов компании.
• Подготовка: заказ и оформление стенда, подготовка полиграфии и презентаций (вместе с дизайнером), промо-продукция, мерч, инструктаж и координация работы менеджеров продаж на площадке.
• Медиасопровождение: приглашение профильных СМИ на стенд, организация фото- и видеосъемки, подготовка пресс-релизов и итоговых пост-релизов.

Коммуникационная стратегия и партнерства

• Позиционирование спикеров: формирование тем и тезисов для экспертных выступлений руководителей с опорой на позиционирование завода-изготовителя.
• Партнерские спецпроекты: запуск совместных активностей и коллабораций с технологическими партнерами, отраслевыми ассоциациями и производителями оборудования.
• Клиентский PR: разработка концепций корпоративного мерча, подарков партнерам и подготовка текстов официальных поздравлений для ключевых клиентов.

Работа с клиентской базой и поставщиками

• Прогрев базы: контент для email-рассылок по существующей базе контактов для повторных продаж (совместно с контентными и техническими специалистами).
• Материалы для поставщиков: кейсы и обзоры по пакетированию оборудования в контейнеры нашего производства.

Продвижение в нейросетях / AI-поиске (в связке с SEO)

• Цифровой след: публикации на авторитетных внешних ресурсах по ТЗ от SEO-отдела, чтобы бренд попадал в ответы нейросетей (ChatGPT, Яндекс Нейро, GigaChat).

Управление репутацией (ORM) и антикризис

• Мониторинг инфополя: отслеживание упоминаний и отзывов о компании на внешних ресурсах.
• Отработка негатива: разработка регламентов и оперативные ответы по регламенту, согласование официальной позиции.

Связка с внутренним контуром маркетинга

• Синхронизация с SMM: передача фактуры, фото- и видеоматериалов с выставок, анонсов вышедших статей SMM-специалисту для публикаций в каналах компании (Telegram, VK, Макс).
• Участие в email-маркетинге: наполнение экспертными смыслами и сценариями цепочек email-рассылок.

Поддержка HR-бренда

• Спикеры: организация комментариев и выступлений HR-директора и руководителей.
• Трансляция ценностей: материалы о масштабе завода, инженерных проектах и условиях работы для привлечения специалистов.

Требования:

• Образование высшее (экономическое, гуманитарное, техническое).

(связи с общественностью / PR, журналистика, маркетинг, филология или инженерно-техническое с опытом в медиа)

• Переговорные навыки: подтвержденный опыт договоренностей со СМИ и организаторами мероприятий о бесплатных или льготных интеграциях.
• Опыт работы: от 3 лет в PR (обязателен опыт в промышленном, инжиниринговом, строительном или техническом B2B-сегменте).
• Организаторский опыт: опыт реализации выставочных проектов (участие в мероприятии спикеров от компании) «под ключ» от сметы до контроля застройки стенда.
• База контактов: крайне желательно иметь наработанные контакты с журналистами и редакторами отраслевых и деловых медиа.

Навыки копирайтинга: умение писать сильные экспертные тексты руками без канцелярита и воды, глубоко погружаясь в техническую специфику оборудования

Условия:

Возможность формирования собственной распределенной команды подрядчиков и перспектива роста до руководителя PR-направления компании в течение года

Условия и преимущества:

• Оформление по ТК РФ с первого дня, полностью «белая» зарплата
• Прозрачная система мотивации: фикс + KPI, бонусы без потолка
• График 5/2, рабочий день с 9:00 до 18:00
• Современный офис в шаговой доступности от метро и МЦК
• Корпоративное обучение, наставничество, поддержка профессионального роста
• Льготное подключение к ДМС, забота о здоровье
• Уютные кухни, комната отдыха, корпоративная библиотека
• Сильная команда, открытая культура, реальные возможности для развития

О компании Группа компаний «ЭнергоПроф» — один из лидеров рынка автономного электроснабжения, производитель модульных промышленных станций и электрощитового оборудования. Более 18 лет мы реализуем масштабные проекты по всей России, объединяя профессионалов, которые любят свое дело и стремятся к новым вершинам. Присоединяйся — вместе мы создадим будущее энергетики!

Mayflower is an international technology company behind products used by millions of people worldwide. For more than 10 years, we've been growing profitable global businesses, bringing together talented professionals across technology, product, marketing, and operations.

We are looking for a communications leader with product or brand storytelling experience and creative judgement to lead our new Brand Communications & Content team as Team Lead.

Job responsibilities

• Lead the team by defining roles, ownership and priorities, and hiring to fill gaps.

• Lead, mentor and develop the copy, social, education and design team members through regular feedback, performance reviews and clear growth paths.

• Set and uphold quality standards for copy and visual storytelling, acting as the final creative review for the team's output.

• Unite brand copy and design around coherent creative concepts, maintaining brand consistency under the Head of Brand's direction.

• Own communications and editorial planning across social media, news, newsletters, platform announcements and model education, balancing team capacity against priorities.

• Design and improve content workflows and review processes with Brand Marketing and Delivery Management, using audience feedback, content performance and media insights to strengthen results.

• Partner with Brand Marketing on campaign narratives, messaging and creative content, supporting agreed audiences, goals, channels and priorities.

• Work closely with Product to communicate feature benefits through launches, explainers and ongoing education.

• Translate the brand platform and product offering into compelling narratives and messaging that build affinity, trust and product understanding.

• Personally write the highest-stakes communications, including major announcements, press materials, executive quotes and sensitive communications.

• Lead proactive PR, building media relationships, pitching brand and product stories, handling press enquiries and preparing spokespeople.

• Manage reputation and crisis communications in partnership with leadership and external specialists.

You’ll thrive here if you have

• 8+ years of experience in communications, public relations, brand storytelling, or editorial leadership, including 2+ years managing multidisciplinary creative or content teams.

• A track record of building or developing a team, including hiring, coaching and setting clear ownership.

• Strong planning, stakeholder management and content operations skills, including experience improving production and review workflows.

• The ability to evaluate copy and visual storytelling and give constructive creative feedback.

• Exceptional English writing and editing skills across marketing copy, product communications and press materials.

• Proven ability to turn brand positioning and product capabilities into compelling stories and audience benefits.

• Hands-on PR experience, including media relations, pitching and securing relevant coverage.

• Strong editorial judgment across social media, news, newsletters and educational content.

• Sound judgment in sensitive communications, reputational issues and crisis response.

• Ability to use audience insights and communications results to improve content and messaging.

• High ownership, accountability and the ability to combine team leadership with hands-on communications work.

Bonus: Experience in creator platforms, entertainment, gaming, community-led brands, live-service businesses or entertainment.

Condtions

• EU-based employment contract and a 3-year Cyprus work visa with full support for your relocation and visa processes, including assistance for your family.

• EU passport. Opportunity to obtain an EU passport after 4 years of residence

• Full relocation package: flights to Limassol for you and your family, a company-covered apartment for the first month, and full relocation support to make your move smooth and hassle-free.

• Transparent performance reviews twice a year, with bonus opportunities and salary adjustments.

• Private medical insurance for you and your family

• Corporate mobile plan (unlimited in Cyprus with roaming included)

• Mindfulness & well-being support, including psychological assistance with 50% coverage.

• 50% coverage of school and kindergarten fees for your children.

• Fully covered sports benefits, and also access to in-house electric scooters and bike rentals

• Provident fund (Cyprus): a long-term savings plan co-funded by you and the Company together (available after probation) that grows throughout your time with us in Cyprus.

• Professional growth support: language courses, conferences, training programs, and coaching.

• Peer recognition program: receive and share kudos for great work.

• A fully equipped office in Limassol’s city center, with everything you need for deep work and collaboration.

• Free breakfasts and lunches in the office and an in-house coffee bar with high-quality drinks and a health bar stocked with nutritious snacks.

• A strong engineering culture: international teams, corporate events, team buildings, and hackathons — because great work happens in great communities.

Hi there! Thanks for stopping by 👋

Are you actively looking for a new opportunity? Or just checking the market? Well… you might just be in the right place!

We’re looking for a Senior Manager, Public Relations (13 month fixed term contract) within Lightspeed's Global Communications team, based in Montreal. Reporting to the Director of Public Relations, you will develop and drive corporate and industry stories across North America and Quebec that advance Lightspeed's narrative and influence with media, customers, partners, and key stakeholders.

This is a strategic and hands-on role for a communications leader who can connect business priorities to external storytelling, advise senior leaders, influence cross-functional partners, and execute high-quality communications in a fast-paced technology environment.

This is a 13 month fixed term contract

What you’ll be doing:

• Corporate Narrative & Media Strategy

  • Develop and drive corporate and industry stories in North America, and our home province of Quebec, that advance Lightspeed's narrative and influence.

  • Work closely with the Director of Public Relations to shape Lightspeed's point-of-view on policy-related topics in Canada and the US, and grow the company's profile among relevant business and enterprise technology press as well as mainstream media.

  • Develop and maintain relationships with reporters and influencers in the tech and business space.

  • Lead proactive media engagement and pitching across Canada and Quebec, identifying the right story, spokesperson, timing, and outlet for corporate, product, customer, data, and industry narratives.

  • Bring a strong understanding of the Canadian media landscape, including Quebec, and serve as a lead for Lightspeed's Canadian PR strategy and execution while supporting broader North American communications priorities.

  • Find creative ways to bring Lightspeed and our industries closer to their customers and inject Lightspeed's vision and product roadmap into the news cycle.

  Cross-Functional Collaboration & Storytelling

  • Collaborate with internal stakeholders and senior leaders to understand their strategic objectives and align communication initiatives accordingly, including product updates and opportunities for customer, partner, and data storytelling.

  • Coordinate with data science and business analyst teams, as well as external vendors, to cultivate a calendar of data science opportunities tied to product announcements and tent-pole events.

  • Build plans that anticipate the unique needs and challenges of internal stakeholders and align communications with broader organizational goals and priorities.

  Content & Communications Production

  • Write, edit, and produce high-quality communications for external audiences, including presentations, press releases, briefing documents, speeches, and bylines.

  • Edit communications from press partners and agencies and make recommendations to ensure messaging is consistent with global communications strategy and tone.

  • Bring a creative, hard-working, and open mindset focused on creating solutions and opportunities through communications activities.

  Executive, Issues & Crisis Communications

  • Work with senior leaders around issues management, media interview preparation, and crisis communications.

  • Provide strategic communications counsel to senior leaders and executives, bringing a clear point of view and recommendation that accounts for business priorities, stakeholder needs, and reputational considerations.

  • Lead communications effectively in high-pressure situations and help teams navigate issues with clear roles, messaging, and next steps.

  • Monitor emerging media narratives, industry developments, competitor activity, and reputational issues that could create communications risks or opportunities for Lightspeed.

  Planning, Measurement & Performance

  • Lead strategic communications initiatives that require coordination across multiple departments, leveraging Monday.com to manage planning and execution.

  • Establish objectives and measurement frameworks to assess the effectiveness and ROI of communications activities and use results to inform future strategies.

  • Conduct regular project reviews and post-mortems to identify lessons learned and areas for improvement.

  • Provide executive-level project updates to support decision-making and resource allocation, and continually communicate progress and results to involved stakeholders.

  • Report on the quality and impact of communications work, including media quality, message pull-through, share of voice, reputation, and other relevant strategic outcomes.

  • Support budget management and resource allocation for communications initiatives.

What you need to bring:

• 7+ years of progressive experience in public relations, corporate communications, or external communications, ideally in technology, fintech, SaaS, or another fast-paced business environment.

• Exceptional writing and editing skills, with the ability to simplify complex information and turn it into clear, strategic messaging for different audiences.

• Experience building media relationships and securing meaningful opportunities with business, technology, and mainstream press, with strong knowledge of the Canadian media landscape and Quebec considered a significant asset.

• Experience advising senior leaders and influencing cross-functional stakeholders, with the judgment to bring clear communications recommendations and a point of view rather than simply execute requests.

• Strong project management skills and the ability to manage multiple competing priorities and stakeholders.

• Experience with data storytelling, issues management, crisis communications, measurement, and communications planning.

• Bilingualism in English and French is a strong asset given Lightspeed's Quebec headquarters.

• Familiarity with Monday.com or comparable project management tools is an asset.

• As a global company with employees and clients outside of Quebec, fluency in English as a working language is required for this position.
  
  We know that people are more than what’s on their CV. If you’re unsure that you have the right profile for the role... hit the ‘Apply’ button and give it a try!
  

Fuel your growth. Find your people.

At Lightspeed, your growth is our priority. We invest in you with continuous learning opportunities, global mobility and benefits designed to support you—all within a driven, diverse and inclusive team that’s passionate about empowering our communities

To all recruitment agencies: Lightspeed does not accept unsolicited agency resumes. If we have not directly engaged your company in writing to supply candidates for a specific vacancy, Lightspeed will not be responsible for any fees related to unsolicited resumes.

Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier-free workplace. Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Where to from here?

Obviously, this has to be mutually beneficial: we want you to step into a role you love, and we want to offer you a place you’re proud to come to every day. For a glimpse into our world check out our career page here.

Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreal’s gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.

Who we are:

Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.

Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.

Lightspeed handles your information in accordance with our Applicant Privacy Statement.