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mbank

Growth-маркетолог / Product Marketing Manager

TicketKG/MTicket — сервис продажи билетов на концерты, спорт, театр, кино и другие мероприятия. У нас большая клиентская база, мобильное приложение и партнерства с банками и крупными брендами.

mbank · На сервисе с: 29.09.26 08:17

Зарплата не указанаКиргизияБишкекОфис
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TicketKG/MTicket — сервис продажи билетов на концерты, спорт, театр, кино и другие мероприятия. У нас большая клиентская база, мобильное приложение и партнерства с банками и крупными брендами.

О роли
Мы ищем маркетолога, который будет развивать сам TicketKG как сервис. Это не роль по продвижению отдельных мероприятий. Наша цель — чтобы пользователь приходил к нам не только за билетом на конкретного артиста, а открывал TicketKG, когда думает, куда сходить.

Вы будете работать со всей воронкой: от первого знакомства с сервисом до повторных покупок и лояльности. Нам важен маркетолог с продуктовым и бизнес-мышлением, который видит связь между маркетинговыми действиями и ростом выручки.

Чем предстоит заниматься

  • Формировать маркетинговую стратегию, ежемесячный и квартальный план
  • Развивать узнаваемость и позиционирование бренда TicketKG/MTicket
  • Привлекать новых пользователей и увеличивать количество активных покупателей
  • Развивать CRM-маркетинг: push, email, SMS, мессенджеры
  • Сегментировать клиентскую базу и создавать персонализированные предложения
  • Запускать механики реактивации, программы лояльности, промокоды, реферальные и бонусные механики
  • Создавать общие кампании сервиса: сезонные подборки, «Куда сходить на выходных», спецпредложения
  • Развивать партнерский маркетинг с банками, брендами, ТРЦ, телекомом
  • Искать новые каналы привлечения
  • Вместе с продуктовой командой анализировать клиентский путь в приложении и на сайте, находить точки потери пользователей
  • Исследовать рынок, конкурентов и новые механики в e-commerce
  • Готовить маркетинговую аналитику и показывать, какие действия реально дают рост

Что для нас важно

  • Опыт от 3 лет в product marketing, growth marketing, CRM или digital-маркетинге
  • Уверенная работа с метриками: Retention, Repeat Purchase Rate, Conversion Rate, CAC, LTV, MAU, средний чек, частота покупки
  • Умение формулировать гипотезы и проверять их: сегмент, проблема, механика, канал, бюджет, показатель успеха
  • Аналитическое мышление, системность и самостоятельность

Будет большим плюсом

  • Опыт в e-commerce, fintech, банках, маркетплейсах, приложениях, travel, entertainment, delivery, telecom
  • Работа с большой клиентской базой и CRM-коммуникациями
  • Опыт с мобильными приложениями, программами лояльности и партнерскими экосистемами

Мы предлагаем

  • [Заработная плата: ___]
  • [График и формат работы: ___]
  • [Адрес офиса: ___]
  • [Официальное оформление, испытательный срок: ___]
  • Возможность влиять на развитие сервиса и видеть результат своей работы в цифрах
  • Большую базу пользователей и сильных партнеров для экспериментов

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