Локальный маркетолог
Ищем локального маркетолога , который будет отвечать за продвижение бренда и рост продаж пиццерий «Папа Джонс» в трёх городах. Важно уметь самостоятельно планировать и реализовывать маркетинговые активности с учётом специфики локального ры…
папа джонс · На сервисе с: 18.09.26 16:44
Доступно в нескольких локациях — формат работы уточняется в карточке.
Основные задачи
- Разработка и реализация локального маркетингового плана для роста заказов и узнаваемости бренда.
- Запуск локальных акций, спецпредложений и рекламных кампаний, анализ их эффективности.
- Поиск локальных партнёров и запуск совместных активаций и коллабораций.
- Организация участия бренда в городских мероприятиях и собственных локальных активностей.
- Работа с локальными digital-каналами, сообществами, отзывами и обратной связью гостей.
- Формирование ежемесячного промокалендаря.
- Подготовка контента и промоматериалов совместно с командами дизайна и SMM, организация локальных фото- и видеосъёмок.
- Координация подрядчиков и фрилансеров, контроль сроков, качества и бюджета.
- Анализ конкурентов и ключевых показателей пиццерий: заказы, средний чек, трафик, эффективность маркетинговых активностей.
- Регулярная отчётность по результатам локального маркетинга.
Что важно
- Опыт в маркетинге, желательно FMCG, HoReCa или ритейл.
- Опыт запуска локальных маркетинговых и digital/SMM-активностей.
- Умение работать с подрядчиками и самостоятельно вести проекты от идеи до результата.
- Навыки переговоров и развития локальных партнёрств.
- Понимание контента и основных digital-инструментов.
- Аналитический подход и умение оценивать эффективность маркетинга.
- Готовность к коротким командировкам между Ноябрьском, Нефтеюганском и Сургутом.
Что предлагаем:
- Формат работы: гибридный, гибкий график с регулярным присутствием в пиццериях для контроля активностей, контента и промоматериалов.
- Официальное трудоустройство
- Карьерный рост
- Дружная амбициозная команда
Похожие вакансии Digital-маркетинг
The Open Platform (TOP) is the leading tech company developing Web3 innovations in Telegram. TOP is fueling the Telegram economy through both foundational infrastructure and consumer-facing apps. By integrating blockchain technology into day-to-day digital activities, TOP is building a seamless, scalable platform designed for a billion users — accelerating the mass adoption of crypto.
TOP provides a powerful toolkit of funding, expertise, and technology resources, streamlining access to critical tools like wallets, developer resources, SDKs, APIs, and marketplaces. TOP also develops and supports leading ecosystem products including the Wallet in Telegram, Tonkeeper, STON.fi, Getgems, Tribute, and more.
We are looking for an SEO Specialist to build our organic presence from the ground up. This is a rare opportunity to own the entire SEO function — strategy, execution, and results.
Responsibilities:
- Own and execute a scalable global SEO strategy.
- Conduct regular technical SEO audits and drive implementation with the Product/Engineering team.
- Generate and validate SEO growth hypotheses.
- Build and manage a structured content production process (hire and manage copywriters, create briefs, ensure content quality).
- Develop and execute a link-building strategy.
- Track and analyze organic traffic, rankings, and conversions.
Requirements:
- 4+ years of hands-on SEO experience.
- Proven experience with international SEO projects across CIS, US, EU, and LATAM markets.
- Strong expertise in technical SEO, content SEO, and link building.
- Advanced knowledge of AI and SEO tools (such as Ahrefs, GSC, GA4, and SEMrush).
- Strong analytical skills and a high level of ownership.
- Experience managing copywriters and scaling content production.
- Upper-Intermediate English (B2) or higher.
- Experience with Webflow will be a plus.
Conditions:
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Our business is growing at an exponential scale.
-
Non-bureaucratic management that focuses on results.
-
Regular performance reviews to assess your progress.
-
Remote setup with access to our hubs in Dubai, Yerevan, London and Belgrade.
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Compensation for medical expenses.
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Provision of necessary equipment.
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Employees get access to the most advanced AI models via mira.tg.
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20 working days of paid vacation annually.
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11 days off per year.
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14 days of paid sick leave to support your health and recovery when needed.
The Open Platform (TOP) is the leading tech company developing Web3 innovations in Telegram. TOP is fueling the Telegram economy through both foundational infrastructure and consumer-facing apps. By integrating blockchain technology into day-to-day digital activities, TOP is building a seamless, scalable platform designed for a billion users — accelerating the mass adoption of crypto.
TOP provides a powerful toolkit of funding, expertise, and technology resources, streamlining access to critical tools like wallets, developer resources, SDKs, APIs, and marketplaces. TOP also develops and supports leading ecosystem products including the Wallet in Telegram, Tonkeeper, STON.fi, Getgems, Tribute, and more.
We are looking for an SEO Specialist to build our organic presence from the ground up. This is a rare opportunity to own the entire SEO function — strategy, execution, and results.
Responsibilities:
- Own and execute a scalable global SEO strategy.
- Conduct regular technical SEO audits and drive implementation with the Product/Engineering team.
- Generate and validate SEO growth hypotheses.
- Build and manage a structured content production process (hire and manage copywriters, create briefs, ensure content quality).
- Develop and execute a link-building strategy.
- Track and analyze organic traffic, rankings, and conversions.
Requirements:
- 4+ years of hands-on SEO experience.
- Proven experience with international SEO projects across CIS, US, EU, and LATAM markets.
- Strong expertise in technical SEO, content SEO, and link building.
- Advanced knowledge of AI and SEO tools (such as Ahrefs, GSC, GA4, and SEMrush).
- Strong analytical skills and a high level of ownership.
- Experience managing copywriters and scaling content production.
- Upper-Intermediate English (B2) or higher.
- Experience with Webflow will be a plus.
Conditions:
-
Our business is growing at an exponential scale.
-
Non-bureaucratic management that focuses on results.
-
Regular performance reviews to assess your progress.
-
Remote setup with access to our hubs in Dubai, Yerevan, London and Belgrade.
-
Compensation for medical expenses.
-
Provision of necessary equipment.
-
Employees get access to the most advanced AI models via mira.tg.
-
20 working days of paid vacation annually.
-
11 days off per year.
-
14 days of paid sick leave to support your health and recovery when needed.
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